Blue Cash Everyday® Card From American Express
vs. Citi Custom Cash® Card

Shield Insurance

MoneyGeek partners with leading industry experts and advertisers to help you get to your financial happy place. Our content is accurate when posted but offers may change over time. We may receive compensation for partner advertisements, but our editorial team independently reviews and ranks products. Learn more about our editorial policies.

Both the Blue Cash Everyday® Card from American Express and the Citi Custom Cash® Card offer enticing cash back rewards and no annual fees, making them strong contenders for your wallet. The *Citi Custom Cash edges ahead with its 5% cash back on your top spending category, which can be particularly lucrative if your spending is concentrated in one area.

The Blue Cash Everyday Card is still a strong option, especially with its 3% cash back at supermarkets, online retailers and gas stations, which can add up quickly for everyday spenders. Ultimately, the best card for you depends on where your spending is focused and how you can maximize your rewards.

Credit Card logo for Blue Cash Everyday® Card From American Express
Blue Cash Everyday® Card From American Express
Credit Card logo for Citi Custom Cash® Card
Citi Custom Cash® Card
MoneyGeek Rating
3.7/ of 5
MoneyGeek Rating
4.2/ of 5
On Issuer's Site
On Issuer's Site

Which Card Is Better for You?

You might prefer the Blue Cash Everyday if you frequently spend at U.S. supermarkets, gas stations, and on online retail purchases, because it offers 3% cash back in these categories up to $6,000 per year. Its introductory APR period and welcome offer are also appealing if you plan to make significant purchases or transfer balances early on.

You might prefer the Citi Custom Cash if your spending varies across categories, because it automatically rewards you with 5% cash back on your top eligible spending category each billing cycle, up to the first $500 spent. Its welcome offer is easier to attain with a lower spending requirement in the first six months.

Head-to-Head Comparison: Card Details and Features

Evaluating features like APRs, fees, credit requirements, rewards and introductory offers will clarify which card is for you. For instance, if you spend heavily in one category, the Citi Custom Cash's 5% cash back on your top spending category could be lucrative. Consistent spenders at supermarkets and gas stations might prefer the Blue Cash Everyday's 3% cash back.

    discount icon

    Regular APR: Citi Custom Cash

    Although both cards’ APR ranges start out at the same lower end, the Citi Custom Cash edges out slightly due to its upper-end APR cap being lower than that of the Blue Cash Everyday.

    annualFee icon

    Annual Fee: Tie

    Both the Blue Cash Everyday and the Citi Custom Cash cards offer the advantage of a $0 annual fee.

    lowInterestAPR icon

    Introductory 0% APRs: Blue Cash Everyday

    Both cards offer 0% APR for 15 months on purchases and balance transfers, but the Blue Cash Everyday is slightly better for balance transfers due to its lower fee.

    coins icon

    Rewards: Citi Custom Cash

    The Citi Custom Cash is better for rewards, offering 5% cash back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent, and 1% thereafter. It also includes a special travel offer for additional cash back on bookings through the Citi Travel℠ portal.

    The Blue Cash Everyday provides 3% cash back in specific categories like U.S. supermarkets, online retail purchases, and gas stations, up to $6,000 per year, then 1%.

    rewards icon

    Welcome Offers: Citi Custom Cash

    The Citi Custom Cash is better for welcome offers, requiring less spending ($1,500) than the Blue Cash Everyday ($2,000) to earn the same $200 bonus.

    creditApproved icon

    Recommended Credit Score: Tie

    Both the Blue Cash Everyday and the Citi Custom Cash cater to people with credit scores ranging from 670 to 850, indicating a requirement for good to excellent credit.

    autopay icon

    Penalties and Fees: Blue Cash Everyday

    The Blue Cash Everyday is slightly better for penalties and fees, offering a lower foreign transaction fee of 2.7% compared withy the Citi Custom Cash's 3%. Both cards have similar late fees and penalty APRs.

    points icon

    Issuer Satisfaction: Blue Cash Everyday

    American Express leads with a rating of 5.0, compared to the Citi’s rating of 4.1.

    airplane icon

    Other Features & Perks: Tie

    Both cards offer unique perks. The Blue Cash Everyday provides up to $22 in monthly statement credits for subscriptions like The Disney Bundle and Home Chef. The Citi Custom Cash offers a special travel perk, giving an additional 4% cash back on certain bookings through the Citi Travel portal until mid-2025.

Rewards Comparison

The Citi Custom Cash edges out the Blue Cash Everyday in terms of potential rewards, thanks to its 5% cash back in your top eligible spend category each billing cycle, up to the first $500 spent. This feature is particularly beneficial if you tend to concentrate your spending in one area.

But the Blue Cash Everyday is not to be overlooked, especially for consistent spenders at U.S. supermarkets, U.S. online retail purchases and U.S. gas stations, where it offers a solid 3% cash back up to the annual limit. While both cards have no annual fee, the Citi Custom Cash Card's higher reward rate in the top category makes it a compelling choice for maximizing returns on everyday spending.

Citi Custom Cash Categories

For the Citi Custom Cash, the eligible top spend categories include:

  • Restaurants
  • Gas stations
  • Grocery stores
  • Select travel
  • Select transit
  • Select streaming services
  • Drugstores
  • Home improvement stores
  • Fitness clubs
  • Live entertainment

These categories allow for flexibility and the potential to earn significant cash back where you spend the most each month.

The bonus categories for each card are shown in the following table.

Category
Blue Cash Everyday
Citi Custom Cash

U.S. Supermarkets

3% for the first $6,000 annually/1% thereafter

1%

U.S. Online Retail Purchases

3% for the first $6,000 annually/1% thereafter

1%

U.S. Gas Stations

3% for the first $6,000 annually/1% thereafter

1%

Top Eligible Spend Category

N/A

5% for the first $500 each billing cycle/1% thereafter

All Other Purchases

1%

1%

Redeeming Rewards

With the Blue Cash Everyday, you can redeem your cash back for statement credits or use it at Amazon.com checkout, offering straightforward value without expiration.

The Citi Custom Cash also provides flexibility, allowing redemptions for statement credits, gift cards, travel or direct deposits, with no expiration on points and no earning cap. Both cards ensure your rewards are easily accessible and enduring.

Methodology

MoneyGeek reviews credit cards like the Blue Cash Everyday and Citi Custom Cash based on their performance in various use cases. This approach ensures that the score reflects the card's performance in the scenario where it provides the most value.

For cash back cards, the primary factors we consider are the effective reward rate and the return on investment for offers. These elements — along with annual fees, introductory purchase rates and issuer satisfaction — contribute to a card's overall score.

FAQ: Blue Cash Everyday vs. Citi Custom Cash

What are the cash back rewards for the Blue Cash Everyday?
How does the 5% cash back work on the Citi Custom Cash?
Do either of the cards have an annual fee?
What are the introductory APR offers for both cards?
Are there foreign transaction fees for either card?

For rates and fees of the Blue Cash Everyday® Card From American Express, please click here.

About Doug Milnes, CFA


Doug Milnes, CFA headshot

Doug Milnes is a CFA charter holder with over 10 years of experience in corporate finance and the Head of Credit Cards at MoneyGeek. Formerly, he performed valuations for Duff and Phelps and financial planning and analysis for various companies. His analysis has been cited by U.S. News and World Report, The Hill, the Los Angeles Times, The New York Times and many other outlets.

Milnes holds a master’s degree in data science from Northwestern University. He geeks out on helping people feel on top of their credit card use, from managing debt to optimizing rewards.


*Rates, fees or bonuses may vary or include specific stipulations. The content on this page is accurate as of the posting/last updated date; however, some of the offers mentioned may have expired. We recommend visiting the card issuer’s website for the most up-to-date information available.
Editorial Disclosure: Opinions, reviews, analyses and recommendations are the author’s alone and have not been reviewed, endorsed or approved by any bank, credit card issuer, hotel, airline, or other entity. Learn more about our editorial policies and expert editorial team.
Advertiser Disclosure: MoneyGeek has partnered with CardRatings.com and CreditCards.com for our coverage of credit card products. MoneyGeek, CardRatings and CreditCards.com may receive a commission from card issuers. To ensure thorough comparisons and reviews, MoneyGeek features products from both paid partners and unaffiliated card issuers that are not paid partners.