In its simplest definition, award booking services help you book trips using your credit card points or miles. They’re a resource with specialized skills. You get them to look at your existing rewards and provide airline and booking options.
Don’t mistake them for travel agencies. Award booking services can help you maximize your rewards, especially if you have intricate travel plans for yourself or your family. However, they can’t help you out with your daily itinerary. If you want to know what time of year is the best to travel to Africa and what tours you should do, you’ll have to sort that out independently.