Redeeming your Avios for economy tickets comes with an average value of 1.3 cents to 1.4 cents per Avios, whereas you may get more than 2 cents per Avios for a business or a first-class flight. Other redemption methods, such as hotel stays and car rentals, usually provide less value.
While you earn Avios when you fly with British Airways, oneworld Alliance partners and other partner airlines, you may also earn them by using a co-branded British Airways credit card and spending with the program's partner merchants.