Brad D. Carlson
Occupation Professor and James J. Pierson Endowed Chair in Marketing at Saint Louis University
Brad D. Carlson, Ph.D., holds the position of Professor and James J. Pierson Endowed Chair in Marketing at the Chaifetz School of Business, Saint Louis University, where he is also a SLU Research Institute Fellow. With over two decades of academic leadership, he served as the Director of the PhD Program in International Business and Marketing for five years. Before joining Saint Louis University, he contributed to the academic community at the Rawls College of Business, Texas Tech University. Dr. Carlson's academic journey includes obtaining a BA in psychology and an MA in advertising and marketing communications from Webster University, followed by a Ph.D. in marketing from Oklahoma State University.
His diverse background as an NCAA athlete, semi-professional musician and improv comedian enriches his research on consumer-based strategy, which applies insights from psychology and social psychology to decipher consumer behavior and shape marketing strategies. His scholarly interests span celebrity endorsements, sports marketing, celebrity-brand relationships and the frontline customer interface.
Dr. Carlson's contributions have appeared in major marketing journals, such as the Journal of the Academy of Marketing Science (JAMS), the Journal of Marketing Research, the Journal of Applied Psychology, the International Journal of Research in Marketing, and the Journal of Business Research. Actively involved in the academic community, he has held various roles within the Academy of Marketing Science, including serving as President. Dr. Carlson's teaching prowess is marked by repeated recognition for his passion and innovation, notably his distinctive approach to asynchronous online teaching.
