Ye Li
Associate Professor of Management and Marketing at the University of California, Riverside
Ye Li is an Associate Professor of Management and Marketing at UCR. His research interests are judgment and decision-making and behavioral economics, with a particular interest in the role of time and AI in decision-making. His work has been published in top general science, psychology, and marketing journals such as Proceedings of the National Academy of Sciences, Psychological Science, Journal of Marketing Research, Journal of Retailing, Journal of Experimental Psychology: General, Journal of Behavioral Decision Making, Psychology and Aging and Annual Review of Psychology. He was selected as one of Poets & Quants’ Best 40 Under 40 business professors.
Li received his B.S. degrees in Business Economics and Electrical Engineering from the California Institute of Technology and his MBA and Ph.D. from the University of Chicago Booth School of Business. Before joining UCR, he was a Postdoctoral Research Fellow at the Columbia University Graduate School of Business.
