Beginner’s Guide to Couponing in 8 Steps

Updated: November 6, 2024

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A customer paying with coupons.

Couponing is a relatively easy way to save money on everyday necessities like groceries, clothing purchases and even big-ticket expenses like appliances. When used most effectively, you might pay next to nothing for your items.

No matter what level of involvement you choose, getting started with couponing involves finding, organizing and redeeming your coupons. Follow these eight steps to cut costs on your monthly spending with minimal effort. Before long, you’ll be a savvy couponer making the most of every deal.

1. Find Coupons From a Variety of Sources

Finding coupons can be easy and fun when you know where to look. Start by grabbing Sunday newspapers for those valuable inserts, or ask your friends for their spare copies. Don’t forget to browse store websites early in the week to catch any upcoming sales, and sign up for newsletters and loyalty programs to get exclusive coupons sent directly to your inbox.

You can also follow your favorite brands on social media for special promotions, join online couponing communities for invaluable tips from fellow savers and explore mobile apps and browser extensions to effortlessly find digital coupons.

If you need more details, here’s a list of sources and how to get your hands on these coupons:

Source
Description
How to Get This Coupon

Sunday Newspaper Inserts

Traditional source with inserts filled with various manufacturer coupons for a wide range of products.

Subscribe to multiple newspapers to get more inserts. Check your local library or ask friends and neighbors for extra copies.

Weekly Store Ads

Store-specific coupons available in-store, by mail or online, highlighting current sales and promotions.

Combine store ads with manufacturer coupons for double savings. Check store websites early in the week for upcoming sales.

In-Store Dispensers and Catalina Coupons

Coupons found near product displays or printed with your receipt based on purchases.

Keep an eye out for dispensers around the store, especially near high-traffic areas. Save your receipts for Catalina coupons.

Mail Coupons

Coupons sent directly to your mailbox by retailers and manufacturers.

Sign up for newsletters and loyalty programs to receive these mailers. Look for postcard coupons during holidays and promotions.

Coupon Websites and Databases

Websites like Coupons.com and RetailMeNot aggregate coupons from various sources.

Bookmark and regularly visit these sites. Use search filters to find coupons for specific products or brands quickly.

2. Check Coupon Restrictions and Store Policies

Always examine the fine print on each coupon for expiration dates, product restrictions and minimum purchase requirements. Coupons may be valid only for specific products, sizes or quantities and may limit the number you can use in a single transaction.

Each retailer has its own coupon policy, so familiarize yourself with store-specific rules, including coupon usage limits and accepted coupon types. It’s also helpful to know if a store accepts competitor coupons and how they handle expired coupons. Additionally, some shops may have double coupon days where the value of your coupons is doubled, leading to even more savings.

3. Organize Your Coupons

Once you have your coupons, organize them to make sure you can find and use the right ones when needed. Try different methods like using a binder, an accordion file or digital apps to stay on top of your coupon game. You can organize them by expiration date, category or store to streamline your shopping trips and ensure you never miss out on valuable savings, especially if you’re learning how to cut back on spending.

To help you get started, here are some practical methods for arranging your coupons.

Method
Description

Binder Method

Use a large binder with plastic sleeves to sort coupons by type or expiration date for easy access.

Accordion File System

An expandable file with multiple labeled sections to categorize coupons by type, expiration date or store.

Coupon Wallets

Small, portable folders with compartments for sorting coupons by category or expiration date.

Digital Organization

Use apps to store and sort digital coupons or create folders on your device for online codes.

Coupon Spreadsheet

Track coupons by logging details like type and expiration date and store them in a spreadsheet.

4. Create a Shopping List

Plan your shopping trips by creating lists that align with your coupons and focus on purchasing only what you need to avoid unnecessary purchases. Use weekly ads to identify items on sale that match your coupons so you’re prepared to take advantage of the best deals and save money on your grocery bills.

Make your shopping more efficient with apps like Cozi or Out of Milk that let you create and share grocery lists with your family. These allow you to organize items into categories and ensure you’re using your coupons effectively and not missing out on deals. Cash back apps like Shopkick can also add to your coupon savings by letting you earn rewards or rebates on your purchases.

5. Stack Coupons for Maximum Savings

Coupon stacking is a strategy that combines multiple coupons — such as store coupons, manufacturer coupons and sometimes even digital coupons — on a single item. For example, if you have a manufacturer coupon for $1 off and a store coupon for $0.50 off on the same product, you can use both to save $1.50.

Always check store policies for stacking rules and organize your coupons by type and expiration date to quickly identify stacking opportunities. Keep an eye out for special promos that let you stack coupons with other discounts, like buy-one-get-one-free offers, to maximize your savings.

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UNDERSTANDING COUPON TYPES

Different types of coupons can offer unique savings opportunities. Knowing their distinctions can help you take full advantage of discounts:

  • Store Coupons: Exclusive to the issuing store, found in weekly ads, store websites or mobile apps. Combining these with manufacturer coupons can lead to extra savings.
  • Manufacturer Coupons: Issued by the product’s manufacturer and usable at any store that accepts coupons. Commonly sourced from Sunday newspaper inserts and manufacturer websites.
  • Digital Coupons: Available through store apps and websites, these are loaded onto store loyalty cards or entered as codes at checkout. They often offer exclusive discounts.
  • Paper Coupons: Traditional coupons found in newspapers, magazines and mail, cut out and redeemed in-store for straightforward savings.
  • Rebate Coupons: Require an upfront payment and proof of purchase for a partial refund via mail or online. Useful for saving on larger or bulk purchases.

6. Combine Coupons With Sales

To get the most out of your coupons, strategically combine them with sales and clearance items. Spot discounted items using weekly ads, then pair these with your coupons. Take advantage of store loyalty programs that offer early access to sales or additional discounts. You can also explore clearance sections where products are marked down and apply your coupons to lower the prices even further. This approach ensures you get the highest value from your coupons, enhancing your overall budget management and stretching your dollars further.

7. Try Bulk-Buying and Stockpiling

Buying in bulk and stockpiling when items are on sale saves you money in the long run. Use coupons to purchase nonperishable items or household essentials in larger quantities during sales to avoid paying full price later. Coupling this approach with a solid budget ensures you’re making the most of your savings efforts.

Look for warehouse sales or bulk discounts, and plan your storage space to accommodate larger quantities without waste. Not only does this reduce the frequency of shopping trips, it also provides a buffer against future price increases.

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HOW TO SPOT FAKE COUPONS

Fake coupons do exist. You can usually identify them by their missing or unclear details. Check for common security features like barcodes, expiration dates and fine print. Verify the coupon with the issuing store or manufacturer, and be wary of offers that seem too good to be true or come from unofficial sources.

8. Use Couponing Tools

Enhance your savings and track your progress using various couponing tools. Discount calculators like the one from Omni Calculator can help you determine sale prices, while online resources such as Honey assist in finding, organizing and tracking coupons.

Using budgeting apps or spreadsheets to record your savings also allows you to see the tangible benefits of your couponing efforts. Tracking your savings can reveal spending patterns and improve your couponing strategy.

FAQ About Couponing

What is couponing?

What’s the best way to start couponing as a beginner?

How can you check if a coupon is valid?

How can you save even more money with coupons?

About Nathan Paulus


Nathan Paulus headshot

Nathan Paulus is the Head of Content Marketing at MoneyGeek, with nearly 10 years of experience researching and creating content related to personal finance and financial literacy.

Paulus has a bachelor's degree in English from the University of St. Thomas, Houston. He enjoys helping people from all walks of life build stronger financial foundations.