GEICO is cheaper than Farmers for the average driver and has better ratings for customer satisfaction. Farmers auto insurance has more unique coverages for new cars and add-on coverages, plus better customer complaint ratios. GEICO is cheaper than Farmers in more states and for all driver types except those with a DUI.
GEICO is good for drivers with poor credit or a ticket or accident on their record and young drivers.
Farmers is good for drivers with a DUI on their driving record.