Best General Liability Insurance in Wisconsin (2024)

Customer satisfaction, pricing, financial stability and the online quote process are the primary factors we considered when determining companies that provide the best general liability insurance in Wisconsin.

Our top recommendation for the best overall insurer is Thimble, charging sole proprietors with no employees an average of $22 per month and $57 for limited liability companies (LLCs) with 20 employees.

We also rated general liability insurance providers for affordability and found that the cheapest provider in Wisconsin is Next, with an average monthly cost of $25 for both LLCs with 20 employees and sole proprietors.

The best general liability insurance in Wisconsin comes from Thimble, with a MoneyGeek score of 91 out of 100. Based on our unique scoring system, Thimble ranks highly on affordability and online quote process scores. You can use the following table to compare costs and MoneyGeek scores between various companies we evaluated in Wisconsin.

The company with the most affordable general liability insurance in Wisconsin is Next, costing an average monthly rate of $25 for sole proprietors and LLCs.

The affordability rating in our scoring system relies on monthly premiums for LLCs and sole proprietors, each weighted at 50%. The winning company may fail to have the lowest cost for limited companies and sole proprietors.

Nationwide has the best general liability insurance for Wisconsin employers, earning 96 out of 100 in MoneyGeek’s scoring system. Policies from the insurer cost an average of $35 per month.

Our scores for LLCs are based on companies with a staff headcount of 20. General liability insurance rates differ for companies based on employee count. As such, costs may be lower for businesses with fewer employees and higher for those with more than 20 employees.

Scoring 95 out of 100 in our ranking system, Thimble topped our list for providing the best general liability insurance in Wisconsin for sole proprietors. Buyers pay an average of $22 per month.

The quotes used in our ranking are for sole proprietors with no employees. Actual rates may increase for those in businesses that have a high risk of injury, such as individuals in the construction industry.

While general liability insurance is not required for companies, it can be good to have it to ensure you are financially protected in the event of a lawsuit. This insurance covers:

• Bodily injury: This includes medical expenses for third parties, such as customers, if they get injured while at your business premise.
• Property damage: Any third-party property damage costs will be covered by your general liability insurance if the loss occurs while at your business.
• Personal and advertising injury: This includes legal costs and damages if your employee or business gets sued for copyright infringement, slander or libel.

Although general liability insurance is not mandatory in Wisconsin, you may not be able to acquire certain contracts or business licenses.

You need to purchase business insurance in the form of workers’ compensation in Wisconsin if you have at least three employees. You will also need commercial car insurance policies for company-owned cars with the following limits:

• $25,000 bodily injury protection per person
• $50,000 bodily injury liability per accident
• $10,000 property damage protection per accident

In Wisconsin, general liability insurance costs an average of $28 per month for sole proprietors without employees and $54 per month for LLCs with 20 employees. These rates represent a policy with a $2 million aggregate limit, a $1 million occurrence limit and no deductible.

A general liability insurance’s aggregate limit is the maximum amount paid by a provider on a customer’s claims during the active period of the policy. The occurrence limit refers to the maximum amount an insurer can pay for individual claims. The deductible amount is often the responsibility of business owners and refers to how much they pay out of pocket before the insurer settles a claim.

The following key factors influence how much business owners pay for a general liability insurance policy.

The best provider for a general liability insurance policy in Wisconsin depends on various factors. We answered some common questions to offer additional information to guide your decision-making process.