Key Takeaways

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General liability insurance costs range from $17 to $916 monthly, or around $203 to $10,986 annually.

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Industry type, business size, claims history and coverage limits impact your premium costs the most.

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Compare multiple insurers, pay annually, determine actual coverage needs and bundle policies for immediate savings on your premium.

Average Cost of General Liability Insurance

We analyzed quotes from 10 major insurers and found that general liability insurance costs an average of $101 per month for small businesses. Premiums can range from $15 to $1,064 monthly, depending on your industry and business size.

Our base profile for our research was for policies with $1 million per occurrence with $2 million aggregate coverage limits for businesses with two employees (three, including the owner) earning around $300,000 a year.

Your actual general liability costs will likely differ from this average because multiple factors influence the price. In the sections below, we'll break down how rates vary by industry and location and explain what drives these cost differences.

Average Cost of General Liability Insurance by Industry

Your industry is one of the primary factors affecting general liability insurance costs. Our study shows that drone businesses spend an average of $17 monthly, while pressure washing companies have premiums as high as $916.

Risk exposure spells the difference. Some small businesses are more likely to encounter accidents and claims than others.

Accountants $ 22 $ 269
Ad Agency $ 28 $ 342
Auto Repair $ 154 $ 1,853
Automotive $ 54 $ 649
Bakery $ 92 $ 1,105
Barber $ 38 $ 450
Beauty Salon $ 68 $ 815
Bounce House $ 71 $ 858
Candle $ 56 $ 669
Cannabis $ 68 $ 818
Catering $ 70 $ 838
Cleaning $ 130 $ 1,565
Coffee Shop $ 92 $ 1,098
Computer Programming $ 22 $ 265
Computer Repair $ 46 $ 557
Construction $ 158 $ 1,894
Consulting $ 22 $ 267
Contractor $ 260 $ 3,114
Courier $ 199 $ 2,386
DJ $ 20 $ 236
Daycare $ 33 $ 401
Dental $ 22 $ 262
Dog Grooming $ 65 $ 774
Drone $ 17 $ 203
Ecommerce $ 72 $ 862
Electrical $ 114 $ 1,372
Engineering $ 33 $ 399
Excavation $ 464 $ 5,574
Florist $ 41 $ 493
Food $ 110 $ 1,318
Food Truck $ 144 $ 1,727
Funeral Home $ 61 $ 736
Gardening $ 110 $ 1,314
HVAC $ 250 $ 2,999
Handyman $ 249 $ 2,991
Home-based $ 24 $ 289
Home-based $ 48 $ 581
Hospitality $ 66 $ 795
Janitorial $ 139 $ 1,673
Jewelry $ 27 $ 322
Junk Removal $ 165 $ 1,982
Lawn/Landscaping $ 123 $ 1,473
Lawyers $ 23 $ 278
Manufacturing $ 26 $ 311
Marine $ 29 $ 342
Massage $ 97 $ 1,169
Mortgage Broker $ 23 $ 279
Moving $ 126 $ 1,513
Nonprofit $ 36 $ 438
Painting $ 146 $ 1,756
Party Rental $ 81 $ 970
Personal Training $ 24 $ 291
Pest Control $ 33 $ 393
Pet $ 57 $ 684
Pharmacy $ 63 $ 754
Photography $ 22 $ 264
Physical Therapy $ 28 $ 339
Plumbing $ 369 $ 4,423
Pressure Washing $ 916 $ 10,986
Real Estate $ 54 $ 647
Restaurant $ 148 $ 1,772
Retail $ 66 $ 797
Roofing $ 387 $ 4,644
Security $ 141 $ 1,698
Snack Bars $ 120 $ 1,437
Software $ 21 $ 249
Spa/Wellness $ 108 $ 1,302
Speech Therapist $ 32 $ 382
Startup $ 29 $ 351
Tech/IT $ 22 $ 264
Transportation $ 38 $ 459
Travel $ 21 $ 254
Tree Service $ 132 $ 1,583
Trucking $ 104 $ 1,252
Tutoring $ 23 $ 279
Veterinary $ 46 $ 548
Wedding Planning $ 22 $ 262
Welding $ 168 $ 2,013
Wholesale $ 46 $ 546
Window Cleaning $ 163 $ 1,953

How Did We Determine These Rates?

Average Cost of General Liability Insurance by State

Where you run your business also affects the cost of general liability insurance, though not as much as your industry. Our analysis reveals that small businesses in Maine pay around $88 monthly, while New York companies spend $118 per month. State regulations and how often lawsuits happen in your area drive these regional differences.

Alabama $ 99 $ 1,192
Alaska $ 93 $ 1,112
Arizona $ 96 $ 1,155
Arkansas $ 97 $ 1,163
California $ 113 $ 1,351
Colorado $ 100 $ 1,203
Connecticut $ 110 $ 1,318
Delaware $ 109 $ 1,306
Florida $ 109 $ 1,313
Georgia $ 103 $ 1,232
Hawaii $ 107 $ 1,279
Idaho $ 96 $ 1,150
Illinois $ 111 $ 1,331
Indiana $ 99 $ 1,183
Iowa $ 96 $ 1,155
Kansas $ 98 $ 1,178
Kentucky $ 94 $ 1,132
Louisiana $ 117 $ 1,404
Maine $ 88 $ 1,051
Maryland $ 96 $ 1,157
Massachusetts $ 106 $ 1,273
Michigan $ 96 $ 1,149
Minnesota $ 95 $ 1,138
Mississippi $ 102 $ 1,219
Missouri $ 100 $ 1,201
Montana $ 101 $ 1,208
Nebraska $ 96 $ 1,147
Nevada $ 115 $ 1,382
New Hampshire $ 101 $ 1,206
New Jersey $ 115 $ 1,374
New Mexico $ 102 $ 1,220
New York $ 118 $ 1,411
North Carolina $ 88 $ 1,051
North Dakota $ 88 $ 1,054
Ohio $ 94 $ 1,125
Oklahoma $ 96 $ 1,146
Oregon $ 94 $ 1,127
Pennsylvania $ 117 $ 1,399
Rhode Island $ 111 $ 1,333
South Carolina $ 104 $ 1,249
South Dakota $ 94 $ 1,134
Tennessee $ 99 $ 1,183
Texas $ 102 $ 1,223
Utah $ 97 $ 1,160
Vermont $ 97 $ 1,165
Virginia $ 92 $ 1,104
Washington $ 115 $ 1,379
West Virginia $ 106 $ 1,273
Wisconsin $ 99 $ 1,190
Wyoming $ 93 $ 1,122

How Did We Determine These Rates?

What Affects General Liability Insurance Rates?

Several factors drive your general liability insurance cost. In addition to location and industry, carriers consider other details about your business to determine your premium.

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    Industry type

    Your business type has the most impact on premium costs. Those in high-risk industries like construction companies and pressure washing businesses face frequent claims, making general liability insurance for contractors substantially more expensive than those in consulting and software development.

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    Business size

    Larger companies pay more because they face greater exposure through increased customer interactions and operational complexity. Employee count and annual receipts both directly affect your premium.

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    Claims history

    Past claims heavily influence future rates. Clean records earn discounts, while multiple claims trigger substantial rate increases lasting several years.

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    Coverage limits

    Higher coverage limits mean higher premiums. Most businesses choose $1 million per occurrence and $2 million aggregate limits to balance financial protection with affordability.

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    Location

    Geographic location affects rates through state litigation patterns. Areas with frequent lawsuits and larger jury awards also see higher general liability insurance premiums.

How to Get Cheap General Liability Insurance

You can lower your general liability insurance cost without compromising the amount of financial protection your business needs through the following steps:

  1. 1

    Determine your actual coverage needs

    Many businesses overpay by buying more coverage than necessary. Carefully assess your risk exposure and choose limits that match your needs rather than defaulting to maximum coverage. Working with an insurance professional also helps you get business insurance that balances financial protection and cost.

  2. 2

    Shop multiple insurers

    General liability insurance rates vary between insurers for identical coverage. Getting quotes from several carriers reveals price differences you won't discover otherwise and helps you find the best general liability policy for your business.

  3. 3

    Pay annually instead of monthly

    Paying your premium annually eliminates financing fees insurers charge for payment plans. This approach provides immediate discounts without requiring any coverage changes or additional paperwork.

  4. 4

    Increase your deductible.

    Your deductible is how much you pay out of pocket before insurance coverage kicks in. Choosing a higher amount lowers your monthly premium since you're taking on more of the initial risk yourself. Just make sure you can comfortably afford the deductible amount if you need to file a claim.

  5. 5

    Consider bundling policies

    Combining general liability with other types of business insurance creates savings through package pricing. A business owner's policy (BOP) bundles general liability with property insurance and costs less than separate policies. Adding professional liability insurance or workers' compensation coverage provides additional discounts for comprehensive financial protection.

  6. 6

    Implement safety programs to prevent claims.

    Insurers reward businesses that actively prevent losses through documented safety measures, regular workplace inspections, employee training and well-maintained premises. Clean claims records often qualify your business for additional discounts.

Commercial General Liability Insurance: Bottom Line

General liability insurance costs range from $15 to $1,064 monthly. Your industry and business size drive most of the difference, though claims history and coverage limits also play a part. Shopping multiple insurers, paying annually instead of monthly and bundling policies can result in more affordable general liability insurance premiums.

General Liability Insurance Cost: FAQ

Small business owners frequently ask questions about general liability insurance pricing and coverage options, so we've provided the answers below:

How much is general liability insurance for a small business?

What factors affect general liability insurance rates most?

What's the difference between $1 million and $2 million coverage limits?

How can I reduce costs for general liability insurance?

What does general liability insurance cover?

What does general liability insurance not cover?

How often do general liability claims result in lawsuits?

What's the average cost of a general liability lawsuit?

How We Determined General Liability Insurance Costs

We focused our research on cost, analyzing general liability insurance premiums for small businesses across different industries and states.

Every quote used identical parameters to ensure fair comparisons:

  • Two employees (three people in total, including the owner)
  • $150,000 annual payroll
  • $300,000 annual revenue
  • Already insured status
  • $1 million/$2 million aggregate coverage

This profile represents small businesses that opted to purchase general liability insurance. We chose companies offering broad national coverage and online quote capabilities.

About Mark Fitzpatrick


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Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.

Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!

Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.


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