State Farm offers the best life insurance in New York and nationwide, earning a MoneyGeek score of 99 out of 100 for customer service, affordability, and coverage options. We also recommend GEICO, Nationwide, Haven, and Mutual of Omaha as some of the best affordable alternatives.
Best Life Insurance Companies in New York (June 2025)
Updated: July 5, 2025
Advertising & Editorial Disclosure
Key Takeaways
Life insurance rates don’t change by state, but in New York, the best providers are State Farm, GEICO, Nationwide, Haven, and Mutual of Omaha.
GEICO delivers the cheapest life insurance options in New York and nationwide, with monthly rates beginning at $3.
To get the best life insurance in New York, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in New York
| State Farm | 99 | $4 |
| GEICO | 98 | $3 |
| Nationwide | 97 | $4 |
| Haven | 97 | $3 |
| Mutual of Omaha | 96 | $3 |
*Rates presented are for coverage levels between $250-$500K for a 20 year term life insurance plan for a 40-year-old man in good health who does not smoke.
Best Life Insurance in New York by Category
While we've identified the top life insurance company for most, your ideal match might differ based on personal factors. Below, we've broken down the best options for various profiles to help you find the right fit.
| Young Adults | GEICO | $1 |
| Seniors | Assurity | $27 |
| Smokers | GEICO | $8 |
| High Coverage | GEICO | $14 |
Compare Personalized Best New York Life Insurance Picks
To help you find the best life insurance match, we've added a filterable table below, making it easy to see recommendations that fit your profile perfectly.
Data filtered by:Results filtered by:
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Age:41-50
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Gender:M
Select
Coverage Level:250k-500k
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Term:10
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Health Level:Excellent
| State Farm | 99 | $8 |
| GEICO | 98 | $6 |
| Haven | 97 | $5 |
| Nationwide | 97 | $8 |
| Mutual of Omaha | 96 | $5 |
| Prudential | 94 | $5 |
| Allstate | 92 | $7 |
Rates in this table differ from the main comparison due to the broader age range (41 to 50 vs. 40) and flexible term selection rather than a fixed 20-year term.
How to Find the Best Life Insurance in New York
Here's a breakdown of essential tips to help you secure the ideal life insurance policy in New York
- 1
Decide coverage beforehand
Finding out how much life insurance you need is important before purchasing. This ensures you can compare prices fairly and avoid being oversold by agents.
- 2
Research costs for your profile
Check average life insurance costs based on your coverage level and personal profile. This helps determine if you're getting a fair deal. Your location usually doesn’t impact life insurance rates, so focus more on personal factors.
- 3
Compare company reputations
While life insurance rates typically don’t change by state, a company's reputation can vary. Use resources like J.D. Power, online forums and independent agents to find fitting providers.
- 4
Compare quotes through multiple avenues
Compare quotes to secure the best value. Pricing can differ depending on where you acquire quotes, whether from an independent agent, an online source, or a captive provider agent.
Best Life Insurance in New York: Bottom Line
State Farm, GEICO and Nationwide are the top three life insurance companies in New York, according to MoneyGeek's analysis. While these are our recommendations, we encourage you to assess your coverage needs and compare quotes.
New York Life Insurance: FAQ
Below are expert answers to common questions about life insurance for residents of New York
What is the best life insurance in New York?
In New York, State Farm offers the best overall life insurance with top-rated customer service nationwide, affordable rates of $46 annually, and solid term life coverage options.
How do you get the best life insurance in New York?
To secure the best life insurance in New York, start by determining your coverage needs, then thoroughly evaluate policies from reputable insurers and compare their premiums.
Do life insurance rates differ by state?
No, life insurance rates are consistent across states, however, policy features and additional benefits can differ based on the location.
How We Decided the Best Life Insurance in New York
MoneyGeek created a scoring system to compare life insurance companies across five categories and ranked them based on their scores. We selected companies to review based on their broad national coverage and ability to provide an online quote.
MoneyGeek's Scoring System
In our unique scoring system, companies can earn up to five points in each of five categories. We then use these category scores to calculate an overall MoneyGeek score out of 100. We applied the following base weightings to score insurers:
- Affordability: 60%
- Financial Stability: 5%
- Buying Process: 5%
- Customer Satisfaction: 20%
- Product Diversity: 10%
Each company's score incorporates:
- Cost data obtained through online quotes
- Financial strength ratings from AM Best and the number of years in business
- Customer satisfaction data from the National Association of Insurance Commissioners (NAIC) customer complaint index (we reviewed annual complaint data from 2020 to 2022, the most recent year available)
- Availability of tools to aid in the buying process, such as online product materials and multiple payment options
- Diversity of life insurance products offered
Sample Customer Profile
MoneyGeek used a standard profile to obtain life insurance quotes in New York:
- 40-year-old nonsmoker
- Average height and healthy weight
- Excellent health rating
We modified the profile by age, gender, height, weight, tobacco use, health rating and geographic location to collect a variety of quotes and determine the best life insurance company for several types of customers. We collected quotes for term life insurance with varying term lengths and coverage amounts, as well.
When necessary, we identified trends in the dataset and used those patterns to calculate projections and extend the data beyond what was originally collected.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.