Overall, Protective Insurance offers the best life insurance in Massachusetts and across the country, earning a MoneyGeek score of 4.7 out of 5 for customer service, affordability, and coverage options. We also recommend Guardian Life, Lincoln Financial and Prudential as some of the best alternatives.
Best Life Insurance Companies in Massachusetts (2025)
MoneyGeek scored the best life insurance companies in Massachusetts based on thousands of quotes and reviews to help you find your ideal policy..
Discover affordable life insurance in Massachusetts below.
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Updated: October 27, 2025
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Key Takeaways
The best life insurance options in Massachusetts include Protective Life, Guardian Life, Lincoln Financial and Prudential.
Based on MoneyGeek's analysis, Lincoln Financial offers the cheapest life insurance in Massachusetts, with monthly premiums for a $500,000 20-year term policy averaging $35 for men and $30 for women.
Different life insurance types have different winners in Massachusetts. Legal & General takes the top spot for term life insurance, while Pacific Life leads for no-exam policies. For permanent coverage, North American, Ethos and Mutual of Omaha provide the best options.
To get the best life insurance in Massachusetts, we recommend deciding on coverage beforehand, researching costs and companies, and comparing plenty of providers.
Best Life Insurance Providers in Massachusetts
Overall | Protective Insurance | 4.7 | $44 (men) $37 (women) | $532 (men) $443 (women) |
Customer Experience | Guardian Life | 4.6 | $51 (men) $40 (women) | $612 (men) $480 (women) |
Affordability | Lincoln Financial | 4.5 | $35 (men) $30 (women) | $417 (men) $359 (women) |
Coverage Options | Prudential | 4.1 | $61 (men) $48 (women) | $735 (men) $578 (women) |
Rates are based on average quotes for healthy nonsmokers ages 30-49 with a $500,000 20-year term policy. These are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Actual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.
Best Overall: Protective
Protective
MoneyGeek Rating
4.7/ 5
4.8/5Affordability
4.6/5Customer Experience
4.3/5Coverage Options
Average Monthly Cost
$44 (men); $37 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (ages 30-49) nonsmokers with average weight and health ratings.Average Annual Cost
$532 (men); $443 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (ages 30-49) nonsmokers with average weight and health ratings.
Best Customer Experience: Guardian Life
Guardian Life
MoneyGeek Rating
4.6/ 5
4.6/5Affordability
4.9/5Customer Experience
4/5Coverage Options
Average Monthly Cost
$51 (men); $40 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (ages 30-49) nonsmokers with average weight and health ratings.Average Annual Cost
$612 (men); $480 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (ages 30-49) nonsmokers with average weight and health ratings.
Best for Affordability: Lincoln Financial
Lincoln Financial
MoneyGeek Rating
4.5/ 5
5/5Affordability
3.6/5Customer Experience
4.5/5Coverage Options
Average Monthly Cost
$35 (men); $30 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (ages 30-49) nonsmokers with average weight and health ratings.Average Annual Cost
$417 (men); $359 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (ages 30-49) nonsmokers with average weight and health ratings.
Best Coverage Options: Prudential
Prudential
MoneyGeek Rating
4.1/ 5
4.2/5Affordability
3.4/5Customer Experience
4.8/5Coverage Options
Average Monthly Cost
$61 (men); $48 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (ages 30-49) nonsmokers with average weight and health ratings.Average Annual Cost
$735 (men); $578 (women)Based on a 20-year term policy with $500,000 coverage amount for adult (ages 30-49) nonsmokers with average weight and health ratings.
Best Life Insurance in Massachusetts by Policy Type
While the top life insurance provider might suit many in Massachusetts, your best choice could differ based on your needs. Below, we break down the leading providers tailored for various common policy types.
Whole and Universal | North American | 5 | Whole: $691 (men) $602 (women) Universal: $295 (men) $251 (women) | Whole: $8,287 (men) $7,221 (women) Universal: $3,535 (men) $3,016 (women) |
Indexed Universal | Ethos | 5 | $328 (men) $275 (women) | $3,935 (men) $3,297 (women) |
Term | Legal & General | 4.7 | $44 (men) $35 (women) | $523 (men) $415 (women) |
Guaranteed Acceptance | Mutual of Omaha | 4.7 | $40 (men) $30 (women) | $482 (men) $365 (women) |
No-Exam | Pacific Life | 4.5 | $47 (men) $39 (women) | $566 (men) $464 (women) |
Rates are based on average quotes for healthy nonsmokers ages 30-49 with a $500,000 20-year term policy. These are estimates based on MoneyGeek's analysis and may not reflect your actual premium. Actual rates vary based on health, lifestyle, and other underwriting factors. Contact insurers directly for personalized quotes.
Best Whole and Universal: North American
North American
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
Average Monthly Cost
Whole: $691 (men); $602 (women) Universal: $295 (men); $251 (women)Based on average quotes for adult (ages 30-49) nonsmokers with $500,000 coverage amount.Average Annual Cost
Whole: $8,287 (men); $7,221 (women) Universal: $3,535 (men); $3,016 (women)Based on average quotes for adult (ages 30-49) nonsmokers with $500,000 coverage amount.
Best Indexed Universal: Ethos
Ethos
MoneyGeek Rating
5/ 5
5/5Affordability
5/5Customer Experience
5/5Coverage Options
Average Monthly Cost
$328 (men); $275 (women)Based on average quotes for adult (ages 30-49) nonsmokers with $500,000 coverage amount.Average Annual Cost
$3,935 (men); $3,297 (women)Based on average quotes for adult (ages 30-49) nonsmokers with $500,000 coverage amount.
Best Term: Legal & General
Legal & General
MoneyGeek Rating
4.7/ 5
4.7/5Affordability
4.7/5Customer Experience
4.7/5Coverage Options
Average Monthly Cost
$44 (men); $35 (women)Based on average quotes for an adult (ages 30-49) nonsmoker with a 20-year term policy and $500,000 coverage amount.Average Annual Cost
$523 (men); $415 (women)Based on average quotes for an adult (ages 30-49) nonsmoker with a 20-year term policy and $500,000 coverage amount.
Best Guaranteed Acceptance: Mutual of Omaha
Mutual of Omaha
MoneyGeek Rating
4.7/ 5
4.9/5Affordability
4.5/5Customer Experience
4.8/5Coverage Options
Average Monthly Cost
$40 (men); $30 (women)Based on average quotes for 50-year-old nonsmokers with $10,000 coverage amount.Average Annual Cost
$482 (men); $365 (women)Based on average quotes for 50-year-old nonsmokers with $10,000 coverage amount.
Best No-Exam Term: Pacific Life
Pacific Life
MoneyGeek Rating
4.5/ 5
4.4/5Affordability
4.5/5Customer Experience
4.7/5Coverage Options
Average Monthly Cost
$47 (men); $39 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.Average Annual Cost
$566 (men); $464 (women)Based on average quotes for a 40-year-old with a 20-year term policy and $500,000 coverage amount.
Compare Personalized Best Massachusetts Life Insurance Picks
To help you find the best life insurance match, we've created a filterable table below that aligns our recommendations with your profile.
Data filtered by:
Select
Male
20 years
$500,000
| Lincoln Financial | $21 | $268 |
| North American | $27 | $312 |
| Midland National | $27 | $312 |
| Protective Insurance | $28 | $327 |
| Cincinnati Life | $28 | $340 |
| CoreBridge | $30 | $355 |
| Legal & General | $30 | $357 |
| Pacific Life | $30 | $357 |
| Principal National | $30 | $361 |
| SBLI | $30 | $362 |
| Assurity | $30 | $365 |
| Transamerica | $31 | $376 |
| Foresters Financial | $31 | $379 |
| Columbus Life | $33 | $383 |
| Life Insurance Co of The South West | $31 | $386 |
| National Life Group | $31 | $386 |
| Equitable Life | $32 | $389 |
| Guardian Life | $33 | $396 |
| Securian | $33 | $396 |
| Mutual of Omaha | $34 | $409 |
| Prudential | $35 | $416 |
| Ameritas | $36 | $432 |
| John Hancock | $37 | $449 |
| AAA | $38 | $462 |
| Nationwide | $42 | $498 |
| Ethos | $42 | $500 |
| Fidelity Life | $43 | $520 |
| Gerber Life (Fabric) | $53 | $638 |
| Royal Neighbors of America | $57 | $690 |
Rates are based on a term life insurance policy for nonsmokers with average weight and health ratings. Individual costs will vary based on policy type and your profile.
Rates in this table may differ from those mentioned in the best companies' profiles. The main analysis uses averages for ages 30-49, while this table shows averages for ages 20, 30, 40, 50, 60, and 70.
How to Find the Best Life Insurance in Massachusetts
Explore our key tips to find the perfect life insurance plan in this state.
- 1Decide coverage beforehand
Determining how much life insurance you need is essential before purchasing. This helps you compare prices fairly and prevents being oversold by agents. Use our life insurance coverage calculator to quickly assess your needs.
- 2Research costs for your profile
Evaluating average life insurance costs for your desired coverage and personal profile enables you to verify a good deal. While rates vary, geographic location usually doesn’t impact life insurance prices, making personal factors more significant.
- 3Compare company reputations
Rates typically don't vary by state, but understanding a company's reputation in your area can lead to better choices. Use resources like J.D. Power, online forums and independent agents to evaluate providers. Coverage options vary by provider, so ensure it offers what you need.
- 4Compare quotes through multiple avenues
Pricing can vary depending on the source, whether it be an independent agent, online resource, or agent, so explore multiple avenues for the best results.
Best Life Insurance in Massachusetts: Bottom Line
According to MoneyGeek's analysis, the top life insurance companies in Massachusetts are Protective Insurance, Guardian Life, Lincoln Financial, Prudential, North American, Ethos, Legal & General, Mutual of Omaha and Pacific Life. We recommend that you evaluate your coverage needs and compare quotes to ensure you find the most affordable and suitable plan for your situation.
Massachusetts Life Insurance: FAQ
Below are expert answers to common questions about life insurance for residents of the Bay State.
What is the best life insurance in Massachusetts?
In Massachusetts, Protective Insurance offers the best overall life insurance with top-rated customer service nationwide, affordable rates at $44 (men) and $37 (women) per month, and strong term life coverage options.
How do you get the best life insurance in Massachusetts?
To secure the best life insurance in Massachusetts, assess your coverage needs, review insurer reputations, and carefully compare policy rates.
Do life insurance rates differ by state?
No, rates for life insurance don’t vary much across states, but variations can occur due to state-specific taxes, fees or regulations.
How We Decided the Best Life Insurance in Massachusetts
Massachusetts residents face higher-than-average life insurance costs due to the state's elevated cost of living and medical expenses, making it critical to find coverage that protects your family without straining your budget. We designed this research to show you which insurers deliver the best combination of affordable premiums, financial stability, and reliable service for Massachusetts policyholders.
Our baseline quote profile:
We collected quotes using a standardized nonsmoker profile with average weight, height, and healthy characteristics. From there, we adjusted age, gender, physical attributes, tobacco use, and health status to understand how pricing shifts based on your actual profile. We gathered quotes across multiple term lengths and coverage amounts to show what you'll pay for the protection your family needs.
How we scored each company:
We evaluated insurers using three weighted categories, with each company earning up to five points per category:
- Affordability (55%): Direct quote comparisons across term lengths and coverage amounts
- Customer Experience (30%): NAIC complaint data combined with J.D. Power ratings for claims handling and service quality
- Coverage Options (15%): Product diversity across term and whole life policies, plus online tools, educational resources, and payment flexibility
Why these weights: Your premiums determine what you'll pay for 10, 20, or 30 years, making affordability the primary factor. Customer experience carries substantial weight because the cheapest policy means nothing if the company denies valid claims or provides poor service when your beneficiaries need support. Coverage options round out the evaluation, ensuring you can find the right policy type and term length for your situation.
Key research elements:
We verified each company's financial strength using A.M. Best ratings and operational history to ensure they'll remain solvent throughout your policy term. We calculated overall rankings using quote averages from customers ages 30-49, which represent Massachusetts residents most actively purchasing term coverage to protect mortgages and replace income. When our dataset showed clear pricing patterns, we calculated projections to extend coverage where needed.
This methodology reveals which insurers provide genuine value for Massachusetts residents combining reasonable premiums with the financial strength to pay claims decades from now when your family depends on that protection most.
About Mark Fitzpatrick
Mark Fitzpatrick is a senior content director at MoneyGeek with over five years of experience analyzing the insurance market, conducting original research and creating content that can be personalized for every buyer. He has been quoted on insurance topics in several publications, including CNBC, NBC News and Mashable.
Mark earned a master's degree in Economics and International Relations from Johns Hopkins University and a bachelor's degree from Boston College. He is passionate about using his economics and insurance knowledge to bring transparency around financial topics and help others feel confident in their money moves.