Best Life Insurance Companies for 40-Year-Olds in 2024


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Navigating the life insurance market as a 40-year-old can be pivotal because it's a time when many are looking to secure their family's financial future. With various options available, choosing the right provider is important.

Nationwide ranks first among the top insurance companies for 40-year-olds, with a MoneyGeek score of 97. GEICO comes in second and ranks the highest for customer satisfaction. For those prioritizing cost, Allstate is the best cheap life insurance provider. State Farm is the top choice for whole life and no-medical-exam policies.

MoneyGeek Logo IconBestLife Insurance40-Year-Olds
2024

Why Trust MoneyGeek? We analyzed 1,488 life insurance quotes alongside customer satisfaction, financial stability reports, product offerings and more to determine the best life insurance companies for 40-year-olds.

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Coverage costs and company information for life insurance providers were updated in 2024.

1,488Quotes Analyzed
 
14Companies Compared
 
50Zip Codes

Best Overall Life Insurance Company for 40-Year-Olds

Nationwide is MoneyGeek's top choice for best life insurance for a 40-year-old, with a MoneyGeek score of 97. A 10-year term policy with a $250,000 coverage amount costs an average of $16 per month.

For individuals in their 40s seeking more substantial protection, Nationwide is also a top contender. The insurer offers a 10-year term policy with $1 million in coverage at an average rate of $33 per month.

How was this MoneyGeek score calculated?

Best Overall for 40-Year-Olds: Nationwide

Nationwide

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Wide array of life insurance products available

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Seamless, user-friendly policy acquisition process

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Robust online and agent support enhances customer experience

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Premium costs may not be affordable for all

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Maximum term length capped at 30 years

COMPANY HIGHLIGHTS

Nationwide offers life insurance that aligns with the needs of individuals in their 40s who may be managing substantial financial responsibilities. The company's long-standing presence (97 years) in the insurance market underscores its reliability. Its portfolio — encompassing term, whole and universal life policies — provides options for various financial objectives. Nationwide balances value and service quality, underlined by its direct buying process and consistent customer support.

Runner-Up and Best for Customer Satisfaction for 40-Year-Olds

GEICO, with a MoneyGeek score of 96, is the second-best overall life insurance company for 40-year-olds. It's also the best option for customer satisfaction. The company offers a $250,000 coverage 10-year term life insurance policy at an average of $20 per month.

Runner-Up and Best for Customer Satisfaction: GEICO

GEICO

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Top-rated customer satisfaction

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A++ financial stability rating ensures reliability

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Access to high coverage amounts

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Limited product range

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No direct issuance of life insurance policies

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Multiple payment options not available

COMPANY HIGHLIGHTS

GEICO provides life insurance that meets high standards of customer satisfaction, which may be an important aspect for 40-year-olds who value responsive and attentive service. With 87 years of experience and options for term coverage of up to $8 million, the company caters to those seeking straightforward term life insurance. Although product diversity is limited, focusing primarily on term life, the quality of service and financial stability make GEICO a strong contender for those who prioritize a seamless customer experience and solid financial backing.

GEICO doesn't issue its policies directly. You can get one through its partners, such as Ladder.

Best Cheap Life Insurance Company for 40-Year-Olds

Allstate is the best cheap life insurance company for 40-year-olds, with a MoneyGeek score of 97. Its term life insurance with a 10-year term and $250,000 coverage costs an average of $12 per month.

How was this MoneyGeek score calculated?

Best Cheap for 40-year-Olds: Allstate

Allstate

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Affordable monthly premiums

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Wide range of policy terms available

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Comprehensive selection of life insurance products

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Above-average customer complaint rate

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Does not issue its own life insurance policies

COMPANY HIGHLIGHTS

Allstate is the best budget-friendly life insurance company for 40-year-olds, combining a strong financial stability rating with a broad spectrum of life insurance products. Despite not issuing its own policies, the company's 92-year tenure and policy options ranging from $100,000 to $50 million cater to various needs, from basic to extensive coverage. Allstate's straightforward buying process, multiple payment options and digital tools like a mobile app make it a practical choice for those seeking value without compromising on service or product availability.

Best for Whole and No-Medical-Exam Life Insurance for 40-Year-Olds

State Farm excels in providing whole life and no-medical-exam life insurance policies, with a MoneyGeek score of 99 in both categories.

How was this MoneyGeek score calculated?

Best Whole and No-Medical-Exam: State Farm

State Farm

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A++ AM Best financial stability rating

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Comprehensive policy options, including no exam life insurance

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Over a century of industry experience

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No 24/7 online chat support

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No direct online purchasing for all policy types

COMPANY HIGHLIGHTS

State Farm is the best provider for whole life and no-medical-exam life insurance policies, offering a blend of financial strength and customer satisfaction. With more than a century of experience, State Farm ensures a diverse range of products, including term, whole and universal life options. It also offers specialized policies like guaranteed issue final expense insurance that can help with funeral and burial costs, medical bills and even debts. Qualified applicants may also access life insurance policies without a required medical exam. The company provides a straightforward buying process and has a strong financial foundation, making it a reliable choice for those seeking comprehensive and accessible life insurance coverage.

Compare Life Insurance Rates

Ensure you’re getting the best rate for your life insurance. Compare quotes from top providers to find the most affordable life insurance coverage for your needs.

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Insurance Rates

Life Insurance Quotes for 40-Year-Olds: How Much a Policy Costs

Life insurance costs vary depending on the coverage level and insurer you choose.

Other various factors also influence life insurance quotes, with gender being a significant one. Typically, women receive lower rates than men due to differences in life expectancy and risk factors. The tables below present the average life insurance premiums from leading providers for male and female 40-year-olds, showcasing how these rates compare.

Life Insurance Quotes for 40-Year-Old Men
Allstate$12$18$29
Transamerica$12$17$26
GEICO$13$19$26
Protective$13$20$31
Nationwide$16$22$33
Mutual of Omaha$17$26$46
Prudential$17$32$63
AAA$17$25$42
Fidelity$20$32$93
Haven$22$38$70
State Farm$22$31$48
Bestow$27$48$88
Progressive$31$52$93
Life Insurance Quotes for 40-Year-Old Women
Allstate$11$17$26
Transamerica$11$15$24
Protective$12$17$28
GEICO$13$19$26
Prudential$13$24$46
AAA$15$23$39
Mutual of Omaha$15$22$38
Nationwide$16$19$30
Haven$17$29$53
Progressive$19$29$45
Fidelity$19$29$76
State Farm$20$29$42
Bestow$22$37$66

Life Insurance Quotes in Your 40s if You Smoke

Smoking status is one of the most impactful factors in determining life insurance quotes due to the substantial health risks associated with tobacco use. Insurers consider smokers higher-risk clients, so they often face higher premiums.

Average Annual Cost for Nonsmokers and Smokers (Male)
Average Cost per Year$ 350$ 815
Average Annual Cost for Nonsmokers and Smokers (Female)
Average Cost per Year$ 285$ 631

Should You Buy a Policy in Your 40s?

Purchasing life insurance in your 40s can be a strategic financial move. At this age, you're likely to enjoy lower premiums than in later years, and policies may offer more favorable terms due to the lower risk profile associated with younger age. This is because the cost of life insurance increases as your life expectancy decreases.

Below are charts for 10-year term life insurance rates and 20-year term life insurance rates that show how life insurance costs may change as you age.

Average Cost of 10-Year Term Policies by Age and Coverage Amount
30-Year-Old$14$20$35
40-Year-Old$18$29$53
50-Year-Old$37$65$117
60-Year-Old$76$141$271
70-Year-Old$204$410$719
Average Cost of 20-Year Term Policies by Age and Coverage Amount
30-Year-Old$17$28$50
40-Year-Old$26$44$83
50-Year-Old$58$106$203
60-Year-Old$150$286$556
70-Year-Old$752$1481$2988
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MONEYGEEK EXPERT TIP

When shopping for the best life insurance for a 40-year-old, compare coverage options and pick a term length that is most suitable for your health, finances and goals.

How to Determine the Best Age to Buy Life Insurance

The best age to get life insurance depends on individual circumstances. Generally, life insurance premiums increase with age, so securing a policy when younger can save you money over time. However, you must consider other key factors when deciding the right time to purchase a policy.

Start by evaluating your current and anticipated financial responsibilities. If you’re planning a family, securing term life insurance early can help protect your dependents affordably. For longer-term goals, permanent life insurance provides coverage for life, though it typically costs more upfront. Consider using a life insurance rate chart to compare costs for different ages and policy types. This will help you see how life insurance costs may change over time, offering insights into whether it’s best to purchase now or wait.

Additionally, assess your health. Younger individuals generally qualify for better rates, as insurers factor in age and health risks. By understanding these variables, you can make an informed decision about the best time to get life insurance based on cost and coverage needs.

Best Type of Policy for a 40-Year-Old

Life insurance comes in three main types.

  1. 1

    Term Life

    The best life insurance for people in their 40s is term life insurance. This type of policy covers you for a specified period that can range from 10 to 30 years, depending on the insurer. A term life policy will remain in effect for the specified duration but will expire after the stipulated time. This means that your beneficiaries will only receive a death benefit if you pass away within the policy term. If it expires before you pass away, no death benefits are paid. Term life insurance is typically cheaper than permanent life insurance.

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    Whole Life

    Whole life insurance is permanent and remains in effect for the duration of your life. The death benefit is paid to your beneficiaries when you pass away. Whole life insurance accumulates cash value over time and may earn dividends depending on the insurer. Whole life policies ensure that your beneficiaries will get a guaranteed death benefit when you pass away. Whole life insurance typically costs more than term life insurance, but it is a good option if you are in your 40s and want to build cash value over time.

  3. 3

    Universal Life Insurance

    Universal life insurance differs from whole life in that you have the option to increase or decrease your premiums. Universal life insurance is available in the form of indexed universal life insurance, guaranteed universal life and variable universal life. The difference between these universal policies is the interest rate on the policy's cash value. Indexed universal life policies have a set minimum and maximum interest rate, guaranteed universal life policies have a fixed interest rate and variable universal life policies have a variable interest rate.

Each policy type offers benefits and has different costs. For individuals seeking life insurance at 40, considering long-term goals and budget is important. Comparing the average life insurance rates by age for each type can help you make an informed decision.

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GUARANTEED LIFE INSURANCE AT AGE 40

Guaranteed acceptance life insurance doesn’t require a medical exam, making it an accessible coverage option for those with health concerns. Compared to traditional policies, the coverage amount for guaranteed life insurance is typically lower, often limited to smaller benefit amounts.

For those in their 40s, this type of policy can be particularly advantageous if you need a quick and reliable coverage option but have health issues that make it difficult to qualify for other plans. However, premiums are generally higher than other options.

How to Save Money on Life Insurance in Your 40s

If you want to get the best cheap life insurance for 40-year-olds, the following tips can help you save on costs.

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    Maintain a healthy lifestyle

    The lower your risk of health problems, the less life insurance companies will charge you for coverage. Maintaining a healthy lifestyle and refraining from smoking are excellent ways to decrease your life insurance premiums.

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    Buy life insurance as young as possible

    The younger you are, the less expensive your life insurance coverage tends to be. Although you can't turn back time and decide to buy life insurance earlier, you can purchase coverage today and secure lower rates at your current age.

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    Compare quotes

    Getting sample premiums from several providers and comparing each one is the best way to find the most affordable rate for your unique insurance profile.

Compare Life Insurance Rates

Ensure you’re getting the best rate for your life insurance. Compare quotes from top providers to find the most affordable life insurance coverage for your needs.

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Insurance Rates

Life Insurance Coverage Needed at 40

The right amount of life insurance coverage at age 40 depends on personal factors like financial obligations, income and dependents. Generally, those with significant responsibilities, such as a mortgage or young children, may need more coverage than others. Consider your current expenses, debts and future financial goals.

A good starting point is to calculate 10 times your annual income. Additionally, account for outstanding debts, children’s education and other long-term plans.

The best life insurance policy for a 40-year-old will provide sufficient coverage to meet these needs while fitting within your budget. Evaluating life insurance premiums by age for different coverage levels can help you identify a suitable option. Comparing various policies can also give a better perspective on costs relative to coverage. The goal is to secure a policy that balances necessary protection with affordable premiums.

How Much Life Insurance Do You Need?

Answer three simple questions to get your recommended coverage amount.

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MONEYGEEK EXPERT TIP

Life insurance riders are optional add-ons that let you customize a policy to fit specific needs and get extra protection. For example, a critical illness rider provides a lump sum if you’re diagnosed with a serious illness, while a waiver of premium rider ensures your life insurance premiums are covered if you become disabled. Riders can be an affordable way to broaden your policy's benefits, offering more comprehensive protection beyond standard coverage. That said, adding riders may increase overall life insurance policy costs. The additional cost depends on the type and number of riders added.

FAQ About Life Insurance Policies for 40-Year-Olds

MoneyGeek answered some frequently asked questions about buying life insurance in your 40s so you can make an educated decision on your life insurance policy.

Can you buy life insurance in your 40s?

Is 40 a good age to buy a life insurance policy?

What is the best life insurance company for a 40-year-old?

How much does a life insurance policy cost for a 40-year-old?

What is the best type of life insurance?

Do whole life insurance premiums increase with age?

Why would term life insurance costs be different for two people who are the same age?

Do term life insurance premiums increase with age?

How old do you have to be to get life insurance?

What is the best age to get life insurance?

When is it too late to get life insurance?

What is the average age of a life insurance buyer?

About Mark Fitzpatrick


Mark Fitzpatrick headshot

Mark Fitzpatrick is a Licensed Property and Casualty Insurance Producer and MoneyGeek's Head of Insurance. He has analyzed the insurance market for over five years, conducting original research and creating personalized content for every kind of buyer. He has been quoted in several insurance-related publications, including CNBC, NBC News and Mashable.

Fitzpatrick earned a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He is passionate about using his knowledge of economics and insurance to bring transparency around financial topics and help others feel confident in their money moves.