Best Term Life Insurance in 2025

Legal & General is the best term life insurance company overall with a balanced 4.7 MoneyGeek score across all categories, combining competitive pricing, strong customer service and extensive coverage options. The insurer offers attractive rates for younger adults, with 25-year-olds paying $26 to $30 monthly, though premiums increase to $155 to $220 monthly by age 60. Legal & General maintains solid financial stability with an A.M. Best rating of A. They also have a solid customer experience score, with 85% positive customer sentiment and an average NAIC complaint index of 0.35.

Legal & General provides extensive coverage options up to $10 million with flexible policy terms ranging from 10 to 40 years for applicants ages 20 to 75. They also offer a range of valuable riders including, giving policyholders flexibility to adapt coverage as their needs change. Another unique benefit is that you can convert your term policy to permanent coverage all the way up to age 70, which is longer than most other insurers allow.

Legal & General average rates for a 40-year old at $500,000 coverage on a 20-year term are $38 for women and $47 for men. Use the tool below to explore rates based on term, age, gender and coverage level:

• A.M. Best rating: A
• NAIC complaint index: 0.35
• J.D. Power score: N/A
• Customer sentiment: 85% positive, 15% negative

• Max coverage: $10 million
• Medical exam required: Yes
• Terms available: 10-40 years
• Ages supported: 20-75
• Riders and options: Accelerated death benefit rider, child rider, stacking rider, guaranteed insurability rider, conversion options to age 70

Pacific Life is the best term life insurance for young adults, earning a 4.7 overall MoneyGeek score and an exceptional 4.9 coverage options rating. They offer competitive monthly rates for 25-year-olds at $26 to $30, though 40-year-olds pay slightly higher premiums at $39 to $47 monthly. When it comes to customer experience, Pacific Life maintains strong financial stability with an A rating from A.M. Best rating, low complaints (0.08 NAIC index), ranks 7th in J.D. Power satisfaction with a 657 score, and has 72% positive customer sentiment across review forums.

Pacific Life offers flexible coverage exceeding $10 million with a medical exam or up to $3 million without one, serving applicants ages 18 to 75 with 10- to 30-year terms. They provide comprehensive rider options including accelerated death benefits, child term riders, waiver of premium, conversion options, and more, allowing you to customize your policy as life circumstances evolve.

Pacific Life's average rates for a 40-year old at $500,000 coverage on a 20-year term are $39 for women and $47 for men. Use the tool below to explore Pacific Life's rates based on term, age, gender and coverage level:

• A.M. Best rating: A
• NAIC complaint index: 0.08
• J.D. Power score: 657 (7th)
• Customer sentiment: 72% positive, 28% negative

• Max coverage: $10 million+, or $3 million without medical exam
• Medical exam required: No
• Terms available: 10-30 years
• Ages supported: 18-75
• Riders and options: Accelerated death benefit, child term rider, waiver of premium, accidental death benefit, guaranteed insurability, conversion options

Protective Insurance is the best term life insurance for seniors, with an overall MoneyGeek score of 4.7. Seniors aged 60 pay $133 to $187 monthly, which is significantly lower than many competitors. With a 4.8 MoneyGeek affordability score, Protective also maintains competitive pricing for younger adults, at $23 to $29 for 25-year-olds and $37 to $44 for 40-year-olds.

Protective Insurance demonstrates strong financial stability with an A+ A.M. Best rating. They  ranked 9th in the J.D. Power customer satisfaction survey with a score of 653 and have 82% positive customer sentiment across review forums.

Protective Insurance offers extensive coverage exceeding $10 million with 10- to 40-year terms for the widest age range among competitors, serving ages 20 to 80. The catch is that a medical exam is required for all applicants. Multiple riders are available along with conversion options up to age 70, giving seniors comprehensive protection options well into their later years.

Protective's average rates for a 40-year old at $500,000 coverage on a 20-year term are $37 for women and $44 for men. Use the tool below to explore Protective's rates based on term, age, gender and coverage level:

• A.M. Best rating: A+
• NAIC complaint index: N/A
• J.D. Power score: 653 (9th)
• Customer sentiment: 82% positive, 18% negative

• Max coverage: $10 million+
• Medical exam required: Yes
• Terms available: 10-40 years
• Ages supported: 20-80
• Riders and options: Child term rider, accelerated death benefit, waiver of premium, accidental death benefit, guaranteed insurability, conversion options up to age 70

Guardian Life delivers exceptional customer satisfaction with a 4.9 MoneyGeek customer experience score. Boasting the highest possible A++ A.M. Best rating, the insurer also ranks 2nd in the J.D. Power customer satisfaction survey with a score of 685. Their exceptionally low 0.08 NAIC complaint index and 90% positive customer sentiment across review forums further , demonstrates their superior service quality.

Some drawbacks, however, include slightly higher than average pricing and more limited coverage options than top-ranked term life insurance providers. 25-year-olds will pay an average of $27 to $33 monthly, 40-year-olds paying $40 to $51 monthly, and 60-year-olds will pay $145 to $215 monthly.

Guardian Life provides coverage up to $5 million with 10- to 30-year terms for ages 18 to 75, though it requires medical exams for all applicants. The insurer offers more limited rider options than some competitors, focusing on core coverage and stellar customer service rather than extensive customization features.

Guardian's average rates for a 40-year old at $500,000 coverage on a 20-year term are $40 for women and $51 for men. Use the tool below to explore Guardian's rates based on term, age, gender and coverage level:

• A.M. Best rating: A++
• NAIC complaint index: 0.08
• J.D. Power score: 685 (2nd)
• Customer sentiment: 90% positive, 10% negative

• Max coverage: $5 million
• Medical exam required: Yes
• Terms available: 10-30 years
• Ages supported: 18-75
• Riders and options: Charitable benefit rider, waiver of premium, guaranteed renewability

Gerber Life is our top-pick for term life insurance with no medical exams, earning a 4.5 overall MoneyGeek score with an impressive 4.9 customer experience rating. The insurer offers competitive rates for younger adults at $29 to $38 monthly for 25-year-olds and $47 to $53 monthly for 40-year-olds, though senior premiums increase substantially to $263 to $365 monthly at age 60.

Gerber Life boasts an A+ A.M. Best rating and 81% positive sentiment across review forums, demonstrating strong financial stability and service quality. When it comes to coverage, Gerber Life provides up to $1 million in coverage without a medical exam or up to $5 million with one, serving applicants ages 18 to 70 with 10- to 30-year terms. Their rider options are limited to  accelerated death benefits and child coverage.

Gerber's average rates for a 40-year old at $500,000 coverage on a 20-year term are $47 for women and $53 for men. Use the tool below to explore Gerber's rates based on term, age, gender and coverage level:

• A.M. Best rating: A+
• NAIC complaint index: N/A
• J.D. Power score: N/A
• Customer sentiment: 81% positive, 19% negative

• Max coverage: $5 million, or $1 million without medical exam
• Medical exam required: No
• Terms available: 10-30 years
• Ages supported: 18-70
• Riders and options: Accelerated death benefit, child coverage, guaranteed issue options

North American is MoneyGeek's top choice for smokers seeking term life insurance, with a 4.8 affordability score and 4.5 overall MoneyGeek rating. The insurer delivers great value with the second lowest premiums across age groups, including $22 to $28 monthly for 25-year-olds, $35 to $43 monthly for 40-year-olds and $123 to $177 monthly for 60-year-olds. North American also has a solid 4.6 MoneyGeek customer experience score, with an A+ A.M. Best rating and 77% positive customer sentiment.

While their affordable rates and strong customer experience are attractive, they have relatively limited coverage options compared to competitors. Max coverage exceeds $10 million, which is higher than many providers offer, but medical exams are required. They also offer 10- to 30-year terms, which is standard across the industry, but they only support up to age 60, which is lower than most of their competitors. Rider information is not available for North American's term life insurance policies, suggesting an approach focused more on competitive base pricing rather than extensive customization options.

North American's average rates for a 40-year old at $500,000 coverage on a 20-year term are $35 for women and $43 for men. Use the tool below to explore North American's rates based on term, age, gender and coverage level:

• A.M. Best rating: A+
• NAIC complaint index: N/A
• J.D. Power score: N/A
• Customer sentiment: 77% positive, 23% negative

• Max coverage: $10 million+
• Medical exam required: Yes
• Terms available: 10-30 years
• Ages supported: 18-60
• Riders and options: N/A

Already have home and auto insurance? Nationwide allows you to bundle life insurance alongside these products to unlock additional savings, earning a 4.9 customer experience score and 4.5 overall MoneyGeek rating. They offer moderate term life insurance pricing with 25-year-olds paying $32 to $41 monthly and 40-year-olds paying $45 to $56 monthly. Nationwide also gets high marks for customer experience, with an A+ A.M. Best financial strength rating, 5th place rank in J.D. Power’s customer satisfaction survey and 77% positive customer sentiment in customer review forums.

Nationwide provides flexible coverage exceeding $10 million with a medical exam or up to $1.5 million without one, with 10- to 30-year terms. Their supported ages are more restrictive than most other providers featured in our list, however, only serving ages 18 to 55. If you are within this more limited age range, though, you can benefit from a comprehensive selection of riders including accelerated death benefit, child term rider, waiver of premium, and more.

Nationwide's average rates for a 40-year old at $500,000 coverage on a 20-year term are $45 for women and $56 for men. Use the tool below to explore Nationwide's rates based on term, age, gender and coverage level:

• A.M. Best rating: A+
• NAIC complaint index: N/A
• J.D. Power score: 666 (5th)
• Customer sentiment: 77% positive, 23% negative

• Max coverage: $10 million+, or $1.5 million without medical exam
• Medical exam required: No
• Terms available: 10-30 years
• Ages supported: 18-55
• Riders and options: Accelerated death benefit, child term rider, waiver of premium, accidental death benefit, return of premium, guaranteed insurability, multi-product bundling with other Nationwide products

Lincoln Financial offers the most affordable term life insurance plans with a 4.5 overall MoneyGeek rating. They have the lowest rates across all age groups, with 25-year-olds paying just $18 to $23 monthly, 40-year-olds paying $31 to $38 monthly and 60-year-olds paying $103 to $145 monthly. 

These low premiums appeal to cost-focused buyers, but customer satisfaction lags behind other insurers. While Lincoln Financial maintains an A.M. Best financial strength rating of A and ranks 10th in J.D. Power’s satisfaction survey, customer sentiment across review forums is evenly split at 50% positive and 50% negative.

Coverage options, however, are on par with top-ranked companies. Lincoln Financial covers ages 18 to 80 (or up to 60 without a medical exam). Coverage limits are available up to $1 million without a medical exam or $5 million with standard underwriting on 10- to 30-year terms. Limited rider and customization options are available, with the provider focusing primarily on delivering low pricing for basic term life insurance.

Lincoln Financial's average rates for a 40-year old at $500,000 coverage on a 20-year term are $31 for women and $38 for men. Use the tool below to explore Lincoln Financial's rates based on term, age, gender and coverage level:

• A.M. Best rating: A
• NAIC complaint index: N/A
• J.D. Power score: 652 (10th)
• Customer sentiment: 50% positive, 50% negative

• Max coverage: $5 million, or $1 million without medical exam
• Medical exam required: No
• Terms available: 10-30 years
• Ages supported: 18-80, or 18-60 without medical exam
• Riders and options: Accelerated death benefit