Best Whole Life Insurance Companies in 2024


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Whole life insurance offers guaranteed death benefits, cash value growth and stable premiums for life. We evaluated dozens of life insurance companies and their whole life insurance policy offerings to determine the top whole life insurance companies for you.

State Farm is the overall best whole life insurance company, receiving a MoneyGeek score of 99. Nationwide is the top pick for its buying process, while the best provider for customer satisfaction is Progressive.

MoneyGeek Logo IconBest Whole LifeCompanies
2024

Why Trust MoneyGeek? We analyzed customer satisfaction, financial stability reports, product offerings and more to determine the best whole life insurance companies for a variety of needs.

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Coverage costs and company information for life insurance providers were updated in 2024.

Best Overall Whole Life Insurance Company

With a MoneyGeek score of 99 out of 100, State Farm is the top choice for whole life insurance policies. The company received a perfect rating in financial stability, assuring policyholders of the company's ability to fulfill long-term claim commitments.

How was this MoneyGeek score calculated?

State Farm99
Nationwide98
Mutual of Omaha96
Progressive95
Protective94
AAA93
Transamerica92
Allstate91
Fidelity89

Best Overall Whole Life Insurance Company: State Farm

State Farm

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A++ AM Best rating ensures financial stability

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Offers Limited Pay Whole Life, allowing flexibility

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101 years of industry experience

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Does not provide 24/7 online chat support

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Customer satisfaction score is lower than some competitors

COMPANY HIGHLIGHTS

State Farm has established itself as a reliable provider in the life insurance market. With 101 years in the business, the company brings a wealth of experience to the table. Its whole life insurance policies are particularly noteworthy, especially its Limited Pay Whole Life product with level terms for 10, 15 or 20 years. These policies ensure lifelong coverage tailored to individual needs. The company's A++ AM Best rating underlines its financial stability, making it a trustworthy choice for those seeking a robust whole life insurance policy.

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MONEYGEEK EXPERT TIP

You can bundle life insurance with another State Farm product, such as auto or home insurance, to potentially save money.Mark Friedlander, Director, Corporate Communications, Insurance Information Institute

Best Whole Life Insurance for Buying Process

Nationwide, with a MoneyGeek score of 98 out of 100, received the highest rating for its buying process, demonstrating its commitment to customer ease and accessibility.

Best for Buying Process: Nationwide

Nationwide

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A+ AM Best rating for financial stability

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Offers 24/7 online chat support

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Two flexible payment options for whole life

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Slightly lower customer satisfaction rating than some competitors

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Higher than average customer complaint index

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No specialized products for niche markets

COMPANY HIGHLIGHTS

Nationwide distinguishes itself with an unrivaled buying process, making it easier for customers to navigate the complexities of life insurance. With 97 years of industry experience, Nationwide offers a range of life insurance products, including whole life policies with two distinct payment options: Whole Life 100 and 20-Pay Whole Life. The Whole Life 100 option allows premiums to remain consistent until they cease at age 100. The 20-Pay Whole Life product keeps premiums consistent until you fully pay off the policy after 20 years.

The company's A+ AM Best rating also assures policyholders of its financial stability. If you value a straightforward buying experience, Nationwide stands as a compelling choice.

Best Whole Life Insurance for Customer Satisfaction

Progressive earned a perfect customer satisfaction rating, contributing to its MoneyGeek score of 95 out of 100. Although partners issue Progressive's policies, the company is the best provider for policyholders seeking an excellent customer experience.

Best for Customer Satisfaction: Progressive

Progressive

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Highest customer satisfaction rating

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A+ AM Best financial stability rating

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Diverse product offerings, including whole life

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Policies issued through other partners

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No dedicated agent support by phone

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Limited payment options

COMPANY HIGHLIGHTS

Progressive stands out for its commitment to customer satisfaction, as evidenced by its perfect rating in this category. With 86 years of industry experience, Progressive offers a wide range of life insurance products, including whole life policies. Although the company issues its policies through partners, it maintains a low rate of customer complaints, indicating high satisfaction among policyholders. The availability of online research material and a mobile app adds to the convenience, although it's worth noting that its buying process and payment options are relatively limited. If customer satisfaction is your priority, Progressive is a solid option to consider.

What Is Whole Life Insurance?

In general, life insurance is a policy that provides guaranteed cash value, level premiums and a death benefit. Whole life insurance is a type of permanent life insurance that covers you until death as long as you continue to pay your premiums. Some whole life insurance policies have a limited payment period, which means they will continue to accrue cash value after you pay the policy in full. For instance, a 20-year whole-life policy requires 20 years of payments before policy fulfillment. This type of policy has a higher premium due to the shorter payment timeline.

Additionally, mutual whole life insurance companies may offer policies that include dividends. These are profits returned directly to the policyholders instead of stockholders. Policyholders can use dividends in various ways, such as taking them as cash, paying premiums, paying outstanding loans against the cash value or buying paid-up additions. Paid-up additions can increase the death benefit amount and cash value by using the dividends to purchase additional whole life insurance coverage.

When researching whole life insurance, its important to consider not just the initial cost but the long-term benefits and potential for cash value growth and dividends. Its important to understand the details of this insurance whether you're seeking the best whole life insurance policy for young adults, for families or looking for the top companies.

Whole Life Insurance vs. Term Life Insurance

Whole life insurance and term life insurance differ in several ways. Whole life insurance is a type of permanent life insurance, while term life insurance is temporary coverage. Both policies have level premiums, but whole life insurance provides lifetime coverage, whereas term life insurance expires once the term is over. If you renew term life insurance, you will have to pay higher premiums based on your current age.

Whole life insurance builds cash value and may come with dividends, which insurers don't offer with term life insurance. The ability to accumulate cash value and receive dividends makes whole life insurance more expensive than term life insurance. Despite the higher cost, whole life insurance provides lifelong protection and long-term financial planning benefits that term life insurance does not offer.

Who Should Buy Whole Life Insurance?

We recommend considering your specific insurance needs before purchasing whole life insurance. Term life insurance may be the best choice If your primary goal is to cover a temporary debt, such as a mortgage, or ensure your children can afford college after your death.

If you want to provide for funeral expenses or have a financial dependent that will continue for life, such as a special needs child, permanent life insurance like a whole life insurance plan may be a better choice. Whole life insurance gives policyholders guaranteed cash value, level premiums for life, guaranteed death benefit, cash value growth and dividends (if offered by your provider).

A combination of term life and whole life insurance may be the best solution. This strategy allows coverage of temporary needs by term life insurance while meeting permanent needs with whole life insurance. Your decision to purchase whole life insurance depends on your circumstances and financial goals.

Cost of Whole Life Insurance

Insurance providers assess a range of factors to calculate your premium. These elements can span from personal health status to geographical location. Understanding these factors can help you navigate whole life insurance costs.

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    Age

    Age is one of the primary factors and significantly influences the cost of your policy. Generally, younger individuals receive lower premiums, as insurers view them as lower risk.

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    Gender

    Insurance companies often differentiate quotes for whole life insurance based on gender. Typically, women may receive lower premiums due to a longer average lifespan.

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    Health Status

    Your overall health plays a pivotal role in determining your premium. A comprehensive medical exam may be required to evaluate conditions affecting your policy cost.

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    Lifestyle Habits

    Habits like smoking or excessive drinking can elevate your risk profile, increasing premiums.

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    Occupation

    Jobs that expose you to higher risks can result in increased policy costs. Occupations in fields like construction or aviation are often considered higher risk.

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    Coverage

    The more coverage you seek, the higher your premium will be. It's essential to balance your coverage needs with what you can afford.

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    Geographical Location

    Your place of residence can also influence your premium. Insurance providers may adjust whole life insurance quotes based on local mortality rates and other demographic data.

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    Additional Benefits or Riders

    Some policies offer optional riders, like long-term care coverage, which can add to the overall cost of your policy.

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MONEYGEEK EXPERT TIP

When you get a quote for whole life insurance, the sales illustration will depict cash value growth and potential whole life dividends based on historical data. Though the minimum cash value growth is guaranteed, dividend payments are not.

If you no longer want your whole life insurance policy, you can opt to surrender it. You will receive any remaining cash value but may also be assessed surrender charges. These charges vary by the company, which sets them for a specific period, known as a surrender charge period. Like a mortgage, the surrender charge period front loads the interest, meaning you will pay the highest charge in the first few years of the policy.

FAQ About the Best Whole Life Companies

Find the answers to some of the most common questions about the best whole life insurance policies and companies.

What is the best whole life insurance?
Who has the best whole life insurance?
What is whole life insurance, and how does it work?
Who sells whole life insurance?
How do you get whole life insurance?
What is the main difference between whole and term life?
Which life insurance is best: term or whole?
Does having COVID-19 impact my eligibility to purchase a whole life insurance policy?
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About Mandy Sleight


Mandy Sleight headshot

Mandy Sleight is a licensed property, casualty, life and health insurance agent with 20 years of experience in the industry. She has worked for major insurance companies like State Farm and Nationwide, and most recently as the Operations Coordinator for a startup employee benefits company.

Sleight holds a business administration and management degree from the University of Baltimore and a master's in business administration from Southern New Hampshire University. She uses her vast knowledge of insurance and personal finance to create easy-to-understand and engaging content to help readers make smarter choices with their budgets and finances.