Insurance providers evaluate a range of factors to determine premiums on life insurance. Common factors they consider include:
How Much Does Life Insurance Cost? Rates by Age and Policy Type
The average cost of life insurance in 2025 is $18 per month for a $250,000 policy over 10 years. Life insurance rates vary based on age, health and policy type and can range from around $10 per month to well over $1,000 per month.

Updated: April 1, 2025
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Key Takeaways
The average cost of a $250,000 policy with a 10-year term is $18 per month. Depending on your profile, coverage need, and term length, the cost can range from around $10 per month to over $1,000 per month for seniors in poor health.
The primary factors impacting cost are age, gender, health status, smoking status and the term length and coverage need.
Term life insurance premiums (another word for cost) do no change over the life of the policy.
Key Factors Impacting Life Insurance Cost
Age
Younger applicants typically receive lower rates due to a lower risk profile.
Health
Individuals with good health records will have lower life insurance costs. Factors like BMI, blood pressure, and history of disease will impact your cost.
Lifestyle
Choices such as smoking or engaging in high-risk hobbies can lead to increased life insurance rates.
Coverage Amount
Higher life insurance policy amounts tend to come with higher premiums.
Term Length
Longer terms can increase costs by extending the period during which the insurer is at risk.
Type of Policy
Whether term or whole, the type of life insurance policy significantly influences the pricing.
Given each person's situation, reviewing personal needs and comparing multiple life insurance quotes is important to secure the best possible rates.
What Doesn't Affect Your Policy Cost?
While many personal characteristics influence the cost of life insurance, several factors typically do not impact premiums. Among these non-influential factors are:
Marital Status
Whether you are single, married, divorced or widowed usually has no bearing on the cost of your life insurance policy.
Income Level
Your earnings or income bracket generally don't affect the premiums, as life insurance is more concerned with covering financial obligations rather than replacing income.
Children
Insurers usually don't consider the number of children you have when determining your life insurance premiums.
Education Level
Your educational background or degrees are not factors that insurers consider when calculating rates for life insurance.
Race or Ethnicity
Insurers in the United States are prohibited from using race or ethnicity to determine life insurance policy prices.
Location Within a State
While state regulations can affect premiums for life insurance, your specific location within a state, such as your city or neighborhood, typically doesn't impact the cost.
Number of Life Insurance Policies You Have
Having multiple life insurance policies does not affect the rates of each policy.
Number of Beneficiaries You Name
The number of life insurance beneficiaries listed on your policy does not influence the rate you pay.
Understanding what does not affect life insurance premiums can allow you to focus on the factors that do matter, such as age, health, lifestyle, coverage amount and policy type.
Compare Insurance Rates
Ensure you are getting the best rate for your insurance. Compare quotes from the top insurance companies.
Term Life Insurance Costs
Term life insurance is the lowest-cost life insurance policy type available. Here's why:
- Temporary coverage - Protects for a specific period (10, 20, or 30 years) rather than lifetime
- No cash value - Provides pure death benefit (a payment when you die for the coverage amount)without expensive investment components with whole life.
- Lower risk to insurers - Most policyholders outlive their terms, reducing company payouts
The benefits to buyers are:
- Affordability: Significantly lower premiums than whole or universal life policies, allowing you to secure substantial coverage on a budget. See our ranking of the cheapest life insurance companies or get cost estimates with our quote calculator.
- High coverage amounts - Typically provides 10× your annual income at affordable rates. See how much life insurance you need.
- Ideal timing - Perfect for young families needing maximum protection during financially vulnerable years with mortgages and childcare expenses
- Level premiums: Most term policies lock in your rate for the entire term, making budgeting predictable.
- Tax advantages: Death benefits are generally income tax-free to beneficiaries.
Average Term Life Insurance Cost by Age
Age significantly influences rates for term life insurance cost. Older individuals are a higher risk to insurers, resulting in increased coverage costs.
For a 10-year term policy with $250,000 in coverage, a 30-year-old man would pay an average monthly life insurance cost of $14. In contrast, a 60-year-old man would pay $76 per month, amounting to $744 more per year than a 30-year-old would pay for the same life insurance policy. A 70-year-old man would face an even higher premium of $204 per month, or $2,448 per year.
You should consider buying life insurance at a younger age, when life insurance prices are generally more affordable, and you can lock in the coverage at a lower rate.
30 | $14 | $17 |
40 | $18 | $26 |
50 | $37 | $58 |
60 | $76 | $150 |
70 | $204 | $752 |
Average Term Life Insurance Cost by Gender
Insurance companies charge men more for life insurance because of statistical life expectancy differences. Men typically have shorter lifespans than women, which insurers consider a higher risk factor.
For example, a 50-year-old woman would pay approximately $31 monthly for a $250,000, 10-year term policy, while a man of the same age would pay about $37 for identical coverage—roughly 19% more.
The table below shows the average monthly life insurance policy cost for female and male policyholders.
Female | $12 | $15 |
Male | $14 | $17 |
Average Term Life Insurance Cost for Smokers
Smoking significantly impacts term life insurance costs due to the health risks associated with tobacco use. Insurers classify smokers as higher-risk applicants because smoking increases the likelihood of developing various health issues, such as heart disease, lung cancer and other serious illnesses.
As a result, smokers face considerably higher life insurance premiums than nonsmokers. Depending on other factors, term insurance rates can be double or even triple that of nonsmokers. For example, the average cost of term life insurance for 40-year-old smokers is $41. Meanwhile, the average life insurance premium for a 40-year-old nonsmoker is only $18. This price adjustment reflects the increased risk and potential for earlier claims that insurers must account for when underwriting policies for smokers.
The term life insurance rate chart by age below shows the typical life insurance rates for smokers across different ages and coverage amounts.
30 | $30 | $38 |
40 | $41 | $57 |
50 | $83 | $128 |
60 | $169 | $331 |
70 | $451 | $1666 |
Average Term Life Insurance Cost with Poor Health
Your health rating provides a snapshot of your overall well-being and potential risk to the insurer. Excellent health often translates to lower risk and lower life insurance premiums. Conversely, poor health indicates higher risk, leading to higher life insurance rates.
For example, a 40-year-old man seeking a $250,000 10-year term life policy would pay an average monthly premium of $20 if he is in poor health, compared to $18 for the same individual in excellent health. This comparison highlights the financial benefit of maintaining good health when it comes to life insurance costs.
Navigate the term life insurance rates chart below to see the average term life insurance rates by age for individuals with poor health.
30 | $15 | $19 |
40 | $20 | $28 |
50 | $41 | $64 |
60 | $85 | $166 |
70 | $226 | $835 |
Average Term Life Insurance Cost by Term Length
The term of the policy plays a significant role in the life insurance rates. For instance, for a 60-year-old man seeking a 10-year term life insurance policy with $250,000 in coverage, the average monthly life insurance cost would be $76. If he opts for a 20-year term life insurance policy with the same coverage amount, the monthly premium increases to $150.
This increase shows how the length of coverage can substantially affect the cost. A longer-term policy means the insurance company is committing to a rate for an extended period, during which health risks may increase. The insurer charges more to offset this additional risk.
Use the term insurance rates chart below to compare 10-year term life insurance rates and 20-year term life insurance rates by age.
10-Year Term | $ 14 | $ 20 | $ 35 |
20-Year Term | $ 17 | $ 28 | $ 50 |
Average Term Life Insurance Cost by Coverage Amount
Coverage amounts directly correlate with life insurance costs. Typically, the more coverage you seek, the higher the life insurance price. This association is because the insurance company's potential payout increases with the coverage amount, as does the risk they assume.
For example, a 40-year-old man opting for a 10-year term policy with $250,000 life insurance coverage would pay a monthly average of $18. If he chooses $500,000 in life insurance coverage, the term life insurance cost increases to $29; for $1 million in life insurance coverage, it jumps to $53 per month. These figures illustrate how the coverage amount can impact the cost, helping you understand the financial implications of your selected coverage level.
Refer to the term life insurance rates chart below to compare the average monthly cost of term life insurance for different coverage amounts for various ages.
$250K | $ 14 | $ 17 |
$500K | $ 20 | $ 28 |
$1 Million | $ 35 | $ 50 |
Average Term Life Insurance Cost by State
We found that state regulations can impact what you pay for life insurance. While your health and age primarily determine your rates, each state has unique insurance rules that affect pricing.
We discovered that different states impose varying taxes on premiums and have distinct regulatory requirements for insurers. For instance, California has specific rules about HIV testing during the application process, which can influence how policies are underwritten.
Our research also shows that administrative costs and market competition in each state contribute to these price differences also
Below, we've compiled the average monthly term life insurance costs by state to help you understand how your location might affect what you pay.
Alabama | $ 11 | $ 14 |
Alaska | $ 13 | $ 15 |
Arizona | $ 20 | $ 25 |
Arkansas | $ 16 | $ 20 |
California | $ 13 | $ 16 |
Colorado | $ 13 | $ 16 |
Connecticut | $ 10 | $ 11 |
Delaware | $ 12 | $ 15 |
Florida | $ 11 | $ 14 |
Georgia | $ 18 | $ 23 |
Hawaii | $ 11 | $ 15 |
Idaho | $ 17 | $ 21 |
Illinois | $ 12 | $ 14 |
Indiana | $ 18 | $ 22 |
Iowa | $ 18 | $ 22 |
Kansas | $ 18 | $ 23 |
Kentucky | $ 10 | $ 12 |
Louisiana | $ 19 | $ 23 |
Maine | $ 11 | $ 13 |
Maryland | $ 9 | $ 10 |
Massachusetts | $ 11 | $ 15 |
Michigan | $ 11 | $ 14 |
Minnesota | $ 12 | $ 14 |
Mississippi | $ 18 | $ 21 |
Missouri | $ 11 | $ 14 |
Montana | $ 11 | $ 13 |
Nebraska | $ 11 | $ 14 |
Nevada | $ 12 | $ 14 |
New Hampshire | $ 8 | $ 9 |
New Jersey | $ 10 | $ 11 |
New Mexico | $ 16 | $ 19 |
New York | $ 7 | $ 8 |
North Carolina | $ 11 | $ 14 |
North Dakota | $ 18 | $ 24 |
Ohio | $ 11 | $ 14 |
Oklahoma | $ 17 | $ 21 |
Oregon | $ 8 | $ 9 |
Pennsylvania | $ 11 | $ 14 |
Rhode Island | $ 8 | $ 9 |
South Carolina | $ 11 | $ 14 |
South Dakota | $ 16 | $ 21 |
Tennessee | $ 12 | $ 14 |
Texas | $ 20 | $ 24 |
Utah | $ 11 | $ 13 |
Vermont | $ 11 | $ 13 |
Virginia | $ 13 | $ 15 |
Washington | $ 14 | $ 17 |
West Virginia | $ 10 | $ 13 |
Wisconsin | $ 12 | $ 15 |
Wyoming | $ 12 | $ 14 |
Whole Life Insurance Costs
Whole life insurance provides lifetime coverage with a cash value component that grows over time, unlike term life which only covers a specific period with no investment element.
Whole life policies typically cost 5-15 times more than term life for the same death benefit amount. This significant price difference reflects:
- Permanent protection - Coverage never expires as long as premiums are paid
- Cash value growth - Part of your premium builds tax-advantaged savings
- Policy guarantees - Fixed premiums, guaranteed death benefits, and minimum cash value growth rates
- Potential dividends - Many whole life policies are eligible for company dividends, though these aren't guaranteed
To learn more see our resources to help you compare life insurance companies, costs, and policy types. Also see our comparison of policy types to understand the difference between whole and term life.
How Much Life Insurance Do I Need?
Determining the right amount of life insurance coverage depends on several financial factors specific to each individual or family. Here are essential considerations to help you decide:
- Debt: Add up outstanding debts, like a mortgage, car loans and credit card balances. Covering these amounts with life insurance ensures that family members won’t inherit these financial obligations.
- Income Replacement: Many financial advisors suggest getting enough coverage to replace income. A general guideline suggests around 10 to 15 times your annual income.
- Education Costs: If you have children, include future education expenses, such as college tuition, to help secure their educational goals.
Using a life insurance needs calculator will allow you to get the right coverage at an affordable cost.
Recommended Life Insurance Coverage Amount:
MONEYGEEK EXPERT TIP
Using online tools, such as life insurance calculators, can make understanding your life insurance costs per month easier based on your profile. MoneyGeek’s free life insurance calculator offers an estimated life insurance cost, helping you plan and compare options before committing to a policy. This tool provides insight into monthly expenses, allowing you to find coverage that fits your budget and needs.
How to Lower Life Insurance Cost
It may seem like life insurance premiums are set by factors you can’t control, but there are ways you can lower your costs. Follow these tips before applying for life insurance to secure a more affordable policy.
- 1
Evaluate Policy Types
Term policies are the lowest-cost and most flexible option. Whole life is an investment account with death benefits but is much more expensive.
- 2
Buy early
Purchase when you're younger to lock in lower rates before health conditions develop or age increases premiums by 8-10% annually.
- 3
Right-size your coverage
Calculate only what you need based on income replacement, debts, and future expenses to avoid paying for unnecessary protection. Estimate your life insurance need here.
- 4
Improve health metrics
Quit smoking, maintain healthy weight, and lower cholesterol/blood pressure to qualify for better rate classifications.
- 5
Compare multiple quotes
Get quotes from at least 3-5 insurance companies using independent agents or online comparison tools to find the best rates.
FAQ About the Average Cost of Life Insurance
To help you better understand the average cost of life insurance, here are some commonly asked questions that shed light on how insurers determine these costs and what you might expect to pay.
How much is life insurance per month?
The average cost of term life insurance is $18 monthly for a 10-year, $250,000 policy for a healthy 40-year-old man. This cost could vary based on factors such as health condition, lifestyle choices like smoking, occupation, gender and the insurer's specific underwriting guidelines.
How much is life insurance per year?
The annual cost of life insurance varies. The average price is approximately $216 per year, based on a $250,000 10-year term life insurance policy for a healthy 40-year-old.
How much should life insurance cost?
There’s no set rule for how much life insurance should cost, as premiums vary widely based on factors like policy type and personal profile. Comparing average life insurance costs across different policy types and insurers can provide a clearer picture of what to expect and help you find a policy within your budget.
How much should I pay for life insurance?
Your life insurance budget should reflect your financial capacity and coverage needs. Aim to balance an affordable premium and a coverage amount that supports your financial goals. While term policies generally have lower monthly costs than whole life, compare rates based on what you can comfortably afford and the level of protection you need. You can use an online life insurance calculator to get a life insurance cost estimate.
Why would term life insurance costs be different for two people who are the same age?
Rates for term insurance differ even between people of the same age due to factors like health, lifestyle and coverage amount. Health conditions or smoking status, for example, can raise the term insurance price for one applicant compared to another of the same age.
Do term life insurance premiums increase with age?
The initial rate for term life insurance is based on your age at the time of purchase, meaning older applicants generally face higher starting premiums due to increased risk. This life insurance premium remains the same throughout the policy's term.
However, term insurance costs are not fixed for life, unlike whole life insurance. Suppose you renew or buy a new term policy later in life. Your premium will reflect your current age, resulting in higher term life insurance pricing with each renewal. Locking in a term policy while younger can help avoid these future cost increases.
How much is whole life insurance?
The cost of whole life insurance per month can vary widely but typically starts higher than term policies due to its lifetime coverage and cash value accumulation.
Does whole life insurance premium increase with age?
The initial premium for whole life insurance varies by age, with older applicants generally facing higher starting premiums than younger ones due to increased risk.
Once you have a whole life insurance policy, your premium stays fixed and does not increase as you age. This consistency offers the benefit of predictable costs throughout the policy's duration. Unlike term life insurance, which can have higher premiums upon renewal, whole life insurance secures your rate for life.
Do health conditions always mean higher premiums?
Not always, but health conditions generally lead to higher life insurance premiums. However, some minor conditions have minimal impact, and insurers consider each applicant's health profile individually. The average life insurance rates vary based on the condition's severity and how it affects longevity.
Where can I find the best life insurance rates?
To find the best life insurance prices, compare quotes from multiple providers, considering cost and coverage. MoneyGeek’s tools can help you view and compare life insurance rates based on your needs and budget.
Can my life insurance rate change after I’m approved?
Generally, your life insurance monthly cost remains fixed once approved, particularly for term policies. However, rates may change based on specific conditions for some flexible or universal life insurance policies. Review your policy details to understand any factors that could impact your life insurance premiums over time and ensure the policy aligns with your financial expectations.
Is life insurance worth it?
It depends on your financial situation, but generally, life insurance is a valuable investment. Life insurance helps protect loved ones from financial hardship by covering expenses like debt and income replacement. For many, the typical life insurance cost is well worth the security it provides, especially when it aligns with personal financial obligations and long-term goals.
Why Trust MoneyGeek? We analyzed 1,488 life insurance quotes to determine the average cost of life insurance for a variety of needs.
We updated coverage costs and company information for life insurance providers in 2025.
About Mark Fitzpatrick

Mark Fitzpatrick, a Licensed Property and Casualty Insurance Producer, is MoneyGeek's resident Personal Finance Expert. With over five years of experience analyzing the insurance market, he conducts original research and creates tailored content for all types of buyers. His insights have been featured in publications like CNBC, NBC News and Mashable.
Fitzpatrick holds a master’s degree in economics and international relations from Johns Hopkins University and a bachelor’s degree from Boston College. He's also a five-time Jeopardy champion!
Passionate about economics and insurance, he aims to promote transparency in financial topics and empower others to make confident money decisions.