How Much Does a $250,000 Life Insurance Policy Cost? (2026 Rates)


A $250,000 term life insurance policy costs $28 per month on average for women and $35 for men with a 20-year term. Whole life insurance averages $274 for women and $294 for men. Rates vary widely by policy type, age, gender, term length and health status.

Find out if you're overpaying for life insurance below.

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Key Takeaways
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A $250,000 term life policy costs an average of $28 per month for a healthy 40-year-old woman and $38 for men. Factors like your age, term length, health and smoking habits all affect your rate.

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A $250,000 life insurance policy can help cover a mortgage, final expenses, child care or family income needs, but it falls short of the 10x income guideline for anyone earning more than $25,000 per year.

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Smoking has the largest effect on rates at this coverage level. A 40-year-old male smoker pays $107 per month for a 20-year term policy, more than three times the $35 rate for a nonsmoker. Health has a smaller effect, with men in poor health paying $38 per month, just $3 more than with average health.

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Penn Mutual and Lincoln Financial have the lowest rates for $250,000 life insurance policies in our analysis, starting at $21 per month for a 40-year-old woman on a 20-year term.

How Much Does a $250,000 Life Insurance Policy Cost?

Based on our analysis of thousands of quotes from over 30 carriers, a $250,000 term life insurance policy costs an average $35 per month for a healthy 40-year-old man and $28 for a woman. At the same age and coverage level, whole life averages $294 for men and $274 for women, while universal life averages $187 for men and $160 for women. Term life is the most affordable option at the $250,000 coverage level by a wide margin.

The right policy type for you depends on how long you need coverage. Term life lasts 10 to 30 years and pays a death benefit only if you die during the term. Whole and universal life provide lifelong coverage and build cash value but cost five to 10 times more. Most people who need $250,000 in coverage choose term life.

Estimate Your Life Insurance Cost

Estimates are based on term policies for people in average health with $250,000 in coverage.

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Average Monthly Rate—

$250,000 Term Life Insurance Cost

The average cost of a 10-year, $250,000 life insurance policy is $26 per month for men and $22 for women at 40 years old. The average cost of a 20-year term policy at this coverage level is $35 for men and $28 for women. 30-year term policies average $38 per month for men and $31 for women. These rates are for nonsmokers in average health.

10-Year, $250,000 Term Life Insurance Rates

20
$15
$19
25
$18
$22
30
$16
$20
35
$19
$24
40
$22
$26
45
$27
$33
50
$41
$52
55
$53
$69
60
$93
$131
65
$121
$169
70
$217
$321
75
$268
$396

20-Year, $250,000 Term Life Insurance Rates

20
$19
$22
25
$22
$26
30
$20
$23
35
$24
$28
40
$28
$35
45
$35
$44
50
$59
$77
55
$75
$100
60
$157
$215
65
$178
$245

30-Year, $250,000 Term Life Insurance Rates

20
$28
$35
25
$33
$41
30
$31
$38
35
$38
$47
40
$48
$61
45
$61
$77
50
$112
$150
55
$130
$176

$250,000 Term Life Insurance Cost for Smokers

A 40-year-old female smoker pays $82 per month for a 20-year, $250,000 policy, nearly three times the $28 nonsmoker rate. Male smokers pay $107 versus $35 for nonsmokers. At age 50, rates rise to $179 for female smokers and $243 for male smokers, compared with $59 and $77 for nonsmokers.

You can qualify for nonsmoker rates after 12 consecutive months without smoking. At age 40, switching to nonsmoker rates could save $648 per year for women and $864 for men.

20-Year, $250,000 Term Life Rates for Smokers

20
$42
$56
25
$50
$66
30
$49
$63
35
$59
$76
40
$82
$107
45
$104
$135
50
$179
$243
55
$227
$312
60
$420
$584
65
$471
$664

$250,000 Term Life Insurance Cost for People in Poor Health

Minor health issues, like slightly elevated cholesterol or well-managed high blood pressure increases a 40-year-old’s 20-year, $250,000 term life insurance premium by $3 per month in our analysis. More serious conditions, like Type 2 diabetes, a history of cancer or heart disease, require individual review. Depending on your condition’s severity and management, you may qualify for standard or substandard rates or be denied coverage.

20-Year, $250,000 Term Life Rates with Poor Health

20
$20
$24
25
$24
$29
30
$21
$26
35
$26
$31
40
$31
$38
45
$39
$48
50
$65
$84
55
$83
$109
60
$172
$240
65
$194
$275

$250,000 Whole Life Insurance Cost

A $250,000 whole life insurance policy costs an average of $274 per month for a 40-year-old nonsmoking woman and $294 for a man. That's nearly 10 times the cost of a 20-year term policy for women and more than eight times the cost for men.

The premium difference funds a cash value component that grows tax-deferred over time. Whole life insurance is best suited for people who need lifelong coverage for estate planning, supporting a lifelong dependent or business succession. For most people, though, term life gives the same level of financial protection at a fraction of the cost, while separate investment accounts can give you more flexibility.

20
$161
$176
25
$183
$198
30
$208
$222
35
$239
$256
40
$274
$294
45
$315
$361
50
$336
$443
55
$468
$569
60
$665
$732
65
$936
$1,034
70
$1,328
$1,469
75
$1,971
$2,216
80
$2,958
$3,363

$250,000 Universal Life Insurance Cost

A $250,000 universal life insurance policy costs an average of $160 per month for a 40-year-old nonsmoking woman and $187 for a man. That's less than whole life but still nearly six times the cost of a 20-year term policy.

Universal life costs less than whole life because it give you more flexibility. You can adjust your premiums and death benefit over time, but cash value growth depends on the interest rate credited by your insurer. If rates decline, your policy can underperform its projections or require higher premiums to keep it active.

20
$83
$96
25
$98
$112
30
$114
$130
35
$135
$156
40
$160
$187
45
$161
$230
50
$131
$283
55
$223
$360
60
$389
$431
65
$524
$620
70
$704
$846
75
$972
$1,179
80
$1,389
$1,704

Cheapest $250,000 Life Insurance Companies

Penn Mutual is the cheapest carrier for a 20-year, $250,000 term life insurance policy, averaging $21 per month for women and $25 for men. Lincoln Financial and John Hancock follow closely at $22 for women and $28 for men. 

The lowest rate doesn't necessarily make a company the best fit. Beyond cost, compare AM Best financial strength ratings, NAIC complaint indexes, policy features, underwriting requirements and available riders before choosing an insurer.

Penn Mutual
$21
Penn Mutual
$25
Lincoln Financial
$22
Lincoln Financial
$28
John Hancock
$22
John Hancock
$28
Guardian Life
$24
Guardian Life
$29
Banner Life
$24
Banner Life
$29
Transamerica
$24
Transamerica
$29
Pacific Life
$25
Cincinnati Life
$31
Fidelity
$25
Fidelity
$32
Cincinnati Life
$25
Columbus
$33
Protective
$27
Protective
$34

Rates are based on averages for 40-year-old nonsmokers with average health on a 20-year, $250,000 policy.

Cheapest $250,000 Life Insurance With No Medical Exam

Lincoln Financial has the cheapest $250,000 life insurance with no medical exam for women, averaging $18 per month for a 20-year term policy. Penn Mutual is the cheapest no-exam option for men at $28 per month for the same coverage.

The cost gap between no-exam and fully underwritten $250,000 policies is small. For men, the cheapest no-exam option for a 20-year term costs $28 per month, compared with $25 for the cheapest fully underwritten policy. For people who need coverage quickly or prefer to skip a medical exam, the $3 monthly difference can be worth the convenience.

Lincoln Financial
$22
Penn Mutual
$28
Penn Mutual
$23
Lincoln Financial
$28
John Hancock
$25
John Hancock
$31
Guardian Life
$26
Guardian Life
$32
Banner Life
$26
Banner Life
$32
Transamerica
$26
Transamerica
$32
Pacific Life
$27
Pacific Life
$37
MassMutual
$30
MassMutual
$38
Nationwide
$32
Nationwide
$38
Prudential
$33
Prudential
$42

Rates are based on averages for 40-year-old nonsmokers with average health on a 20-year, $250,000 policy.

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WHAT IS ACCELERATED UNDERWRITING?

Most no-exam carriers use accelerated underwriting, which reviews prescription history and driving records instead of requiring a physical exam. You can receive approval within 24 to 72 hours, compared with four to six weeks for traditional underwriting.

Is a $250,000 Life Insurance Policy Enough?

A common guideline is to carry life insurance equal to 10 to 12 times your annual income. This can replace several years of income and help cover a mortgage and other family expenses. Based on this guideline, a $250,000 policy would suit someone earning $21,000 to $25,000 per year.

A 35-year-old earning $80,000 who buys $250,000 in coverage replaces just over three years of income. If they die five years into the policy, their family receives a lump sum equal to roughly three years of earnings, well below the 10 to 12 years recommended for income replacement.

Who Should Consider a $250,000 Life Insurance Policy?

  • babyAndMother icon

    For New Parents

    New parents should consider how $250,000 aligns with their growing financial responsibilities. This coverage level works well for families with one child when combined with existing savings or dual incomes.

    Key considerations include childcare costs through age 18, future education expenses, and maintaining your family's lifestyle. A 20-year term provides financial protection until children reach financial independence, though families planning multiple children should factor in extended timelines and potentially higher coverage needs.

  • homeowner icon

    For Homeowners

    Homeowners need coverage that addresses both mortgage obligations and family protection. A $250,000 policy suits those with moderate mortgage balances, providing funds for loan payoff plus additional family support.

    Consider matching your term length to your mortgage timeline, potentially adding five to 10 years for extra security. If your mortgage represents most of the coverage amount, evaluate whether additional financial protection through riders or supplemental policies better serves your family's needs.

  • family icon

    For Single-Income Families

    Single-income families have the most to lose from underinsurance at this coverage level. A $250,000 payout replaces two to three years of median household income, which may not cover a mortgage, childcare and living expenses through a child's school years.
    A 20-year term addresses the full dependency window for most families with young children today. Buyers with one income earner should model whether a $500,000 policy better fits their actual obligations before settling on $250,000.

  • businessOwner icon

    For Business Owners

    Business owners must balance personal family protection with professional obligations when selecting coverage. A $250,000 personal policy can address family needs while keeping business interests separate through additional key person or buy-sell agreements. This coverage level works best for sole proprietors with minimal business debt or those with established succession plans.

    Evaluate whether personal guarantees on business loans require additional coverage beyond family needs to prevent business obligations from impacting personal assets.

When to Consider Higher Coverage

A $250,000 policy is enough if your mortgage balance is under $200,000, you have no dependents under 18 and you earn less than $30,000 per year. If your financial obligations are higher, compare rates for $500,000 and $1 million policies.

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$250K Term Life Insurance Policy: Bottom Line

A $250,000 term life policy is a practical choice for people with moderate coverage needs like paying off a mortgage, supporting dependents or clearing debt. Above that income, the policy falls short of the common guideline of 10 times annual income, so it's worth comparing against $500,000 policies. 

Penn Mutual is the cheapest option for most ages, averaging $25 per month for a 40-year-old male nonsmoker with a 20-year term. The next four lowest-cost insurers in our analysis charge within $4 per month of that rate.

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Frequently Asked Questions

$250,000 life insurance policy rates vary based on your policy type, term length, age, lifestyle, health and insurer. We analyzed thousands of quotes from over 30 major life insurers to show you what you'll pay and which companies have the best value for your situation.

We started with a baseline profile of a 40-year-old male nonsmoker with average height, health and weight. We then modified age, gender, tobacco use and health status to gather quotes for a range of customer profiles. We also collected quotes for different term lengths and permanent policies.

Related Pages: Compare Coverage Amounts

About Patrick Bryant


Patrick Bryant, Vertical Lead, Life & Health Insurance, MoneyGeek

Patrick Bryant is the Vertical Lead for Life and Health Insurance at MoneyGeek, where he researches insurance products, writes consumer guides and oversees provider scoring methodologies that are reviewed quarterly to reflect current market conditions and carrier data. He has analyzed more than 50 life insurance carriers across multiple policy types and collected thousands of quotes nationwide to compare pricing, coverage and underwriting requirements.