Gerber Life Insurance Review 2026: Pricing, Pros & Cons


Gerber Life is a good fit for families who want coverage for children and young adults, as well as seniors and people looking for no-exam life insurance. The company offers term, whole life and guaranteed life policies, but its value varies by coverage type.

Gerber Life's term rates are 11% to 32% above the national average across the coverage amounts MoneyGeek analyzed. Its whole life rates are 1% to 16% below average at every coverage level. The Grow-Up Plan, Gerber's children's whole life policy, doubles the death benefit automatically at age 18 at no extra cost: a $25,000 policy becomes $50,000. Gerber holds an AM Best A+ (Superior) financial strength rating and an NAIC complaint index of 0.53, nearly half the industry average of 1.0. It writes policies in 49 states and doesn't sell coverage in New York.  

Read our Gerber life insurance review to learn about its coverage options, pricing, pros and cons, and decide if it's the right insurer for you.

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At a Glance: Gerber Life Insurance Review

Gerber

Gerber

MoneyGeek Rating
3.8/ 5
3.8/5Affordability
3.7/5Customer Experience
3.7/5Coverage
  • Average Monthly Cost

    $59 (women); $75 (men)
  • Ages Supported

    18–70 years old (Term); 14 days-80 years old (Permanent)

Gerber Life Policy Options

Gerber Life offers term, whole life and guaranteed issue policies, along with children's coverage through the Grow-Up Plan. Term rates are above the national average at every coverage level. Whole life rates are below average across all coverage amounts reviewed, with the strongest savings at $100,000 in coverage for a 40-year-old.

Term Life Insurance

Gerber Life's term policies cover 10, 20 or 30-year periods, with coverage from $100,000 to $2 million for applicants 18 to 70. Term rates are above the national average at every coverage level, with the largest gap at $1 million: 29% above average for women and 32% above average for men. A 40-year-old woman pays $59 per month for $500,000 in 20-year term coverage; a man pays $75 per month.

Gerber Life doesn't require a medical exam for most term applicants. Applicants under 56 can get up to $100,000 in coverage without one, and no-exam approval is available for up to $1 million, though eligibility varies by applicant. Applicants 56 or older who want more than $100,000 in coverage must complete a health exam. The online application returns a decision in as little as one minute.

The Family Plan covers multiple household members under a single term policy. It adds a $50,000 spouse rider and $10,000 per child. This includes children born or adopted after the policy is issued.

Whole Life Insurance

Gerber Life offers four whole life products: an adult plan, the Grow-Up Plan for children, the Young Adult Plan for teens and the College Savings Plan.

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    Gerber Whole Life Insurance Plan

    Adults 18 to 80 can buy $50,000 to $1 million in coverage. Gerber reviews your medical history when you apply, though a physical exam isn't always required. The policy builds cash value over time that you can borrow against.

    Gerber Life's adult whole life rates are 1% to 16% below the national average for a 40-year-old, per MoneyGeek's rate analysis. That's the strongest pricing category among Gerber's products, with the largest savings at $100,000 in coverage.

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    Gerber Life Grow-Up Plan

    The Grow-Up Plan is Gerber Life's children's whole life policy. Parents, grandparents or legal guardians can buy $5,000 to $50,000 in coverage for a child as young as 14 days old. Premiums are fixed at the rate set when coverage starts. 

    The death benefit (the payout to beneficiaries when the insured dies) doubles automatically when the child turns 18 at no extra cost. A $25,000 policy becomes $50,000. Ownership transfers to the insured child at age 21. After that, the adult child can keep the policy at the same premium. The accumulated cash value is also available to borrow against or receive as a surrender payment.

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    Gerber Life Young Adult Plan

    The Young Adult Plan is a whole life policy for teens ages 15 to 17. Coverage options range from $5,000 to $50,000. The death benefit doubles automatically at age 18 at no additional cost, and ownership transfers to the insured at age 21. You'll need to apply over the phone; the plan isn't available online.

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    Gerber Life College Savings Plan

    The College Savings Plan is an endowment policy, not traditional life insurance. It pays out a guaranteed lump sum when the policy matures or when the insured dies, whichever comes first. Gerber guarantees a payout of $10,000 to $150,000 at maturity. The plan functions as an insurance-backed savings vehicle with a guaranteed payout date and isn't a substitute for a 529 college savings plan.

Whole life insurance provides lifetime financial protection with cash value that grows tax-deferred. You'll pay fixed premiums (the monthly or annual payments you make for your policy) that never increase, and you can borrow against the cash value (a savings component inside the policy that grows slowly and can be borrowed against if needed) to cover expenses like long-term care costs. It works well if you're planning your estate, have lifelong dependents or want predictable monthly payments.

Guaranteed Acceptance Life Insurance

Gerber's guaranteed acceptance life insurance, also called guaranteed life insurance, covers adults 50 to 80, with $5,000 to $25,000 in coverage and no medical exam or health questionnaire required. The policy is a final expense product for seniors who can't qualify for traditional underwriting (a comprehensive review that may include a detailed application, medical records, lab work and a medical exam).

Gerber's adult whole life policies cover $50,000 to $1 million at rates 1% to 16% below the national average. Whole life is the better option for buyers who can qualify medically. Guaranteed acceptance is the right choice when traditional underwriting isn't an option.

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TWO-YEAR GRADED DEATH BENEFIT

Gerber's guaranteed life insurance includes a waiting period. If the insured dies from a nonaccidental cause within the first two years, beneficiaries (the people named in your policy to receive the payout) receive 110% of the premiums paid, not the full death benefit. After the two-year period, or at any time if death results from an accident, the full benefit is paid. This is a standard feature of guaranteed issue policies.

Gerber Life Insurance Riders

Riders are add-ons that modify your policy. Some cost extra; others come included. Gerber Life includes the accelerated death benefit rider at no extra cost on both term and whole life policies. Other carriers charge separately for this feature. If the insured is diagnosed with a terminal illness with a life expectancy of 12 months or less, the rider advances up to 50% of the death benefit in a one-time payment.

The Grow-Up Plan includes two riders. The Guaranteed Purchase Option lets the insured child buy more coverage at key life milestones (marriage, having a child, reaching certain ages) without new medical underwriting (a health-focused review that uses medical history, records, prescriptions and a medical exam to assess risk), regardless of health at that time. The Payment Protection Option covers premium payments if the policyholder (the parent or grandparent who owns the policy) dies or becomes disabled before the child turns 21.

Rider
Description

Guaranteed Purchase Option

Available on the Grow-Up Plan. Lets the insured child buy more life insurance at major life milestones (marriage, having a child, reaching certain ages) regardless of health at that time.

Payment Protection Option (PPO)

Available on the Grow-Up Plan. If the policyholder (the parent or grandparent who owns the policy) dies or becomes disabled before the child turns 21, this rider covers the premium payments until the child takes ownership

Accelerated Death Benefit (ADB)

Included at no extra cost on both whole life and term policies. If the insured is diagnosed with a terminal illness and has a life expectancy of 12 months or less, this rider allows a one-time advance of up to 50% of the death benefit.

Child Insured

Available on select adult policies. Adds term life coverage for dependent children under the parent's policy.

Spousal Insured

Available on select adult policies. Adds life insurance for a spouse under the same policy.

How Much Does Gerber Life Insurance Cost?

Gerber's term rates are above the national average at every coverage level. Its whole life rates are below the national average at every coverage level. Guaranteed life rates are 0% to 4% above the national average for women and 6% to 9% above average for men.

Gerber Term Life Insurance Cost

Gerber's term life insurance premiums for women rise from $18 per month at $100,000 in coverage (16% above the national average) to $111 per month at $1 million (29% above average). Men pay $21 per month at $100,000 (11% above average) and $145 per month at $1 million (32% above average). The gap grows as coverage increases.

A woman buying $500,000 in 20-year coverage from Gerber pays $59 per month. Banner Life and Transamerica both charge $37 per month for the same profile, $22 less. That $22 monthly gap is $264 per year and $5,280 over a 20-year term.

$100,000
$18
$2 (+16%)
$21
$2 (+11%)
$250,000
$35
$7 (+26%)
$43
$9 (+25%)
$500,000
$59
$12 (+26%)
$75
$17 (+28%)
$750,000
$85
$18 (+27%)
$110
$25 (+30%)
$1,000,000
$111
$25 (+29%)
$145
$35 (+32%)

Rates based on 40-year-old nonsmokers with average health on a 20-year term policy.

Gerber Whole Life Insurance Cost

Gerber's whole life insurance rates are below the national average at every coverage level. The savings are strongest in the $100,000 to $500,000 range: a 40-year-old woman pays $107 per month for $100,000 in coverage, 16% below the national average, and $513 per month for $500,000, 5% below average.

The advantage narrows at higher coverage amounts. At $1 million, women pay $1,020 per month (4% below average), and men pay $1,107 per month (1% below average). Buyers targeting $100,000 to $500,000 get Gerber's most competitive whole life pricing.

$100,000
$107
-$21 (-16%)
$115
-$15 (-11%)
$250,000
$259
-$15 (-6%)
$281
-$14 (-5%)
$500,000
$513
-$27 (-5%)
$556
-$18 (-3%)
$750,000
$767
-$36 (-5%)
$832
-$15 (-2%)
$1,000,000
$1,020
-$44 (-4%)
$1,107
-$8 (-1%)

Rates shown are for 40-year-old nonsmokers in average health.

Gerber Guaranteed Life Insurance Cost

Gerber's guaranteed life insurance rates for women are 0% to 4% above the national average across the $5,000 to $25,000 coverage range. Men pay 6% to 9% above average at every tier. The policy covers adults 50 to 80.

A 65-year-old woman pays $32 per month for $5,000 in guaranteed life coverage. The same woman could get $100,000 in whole life coverage for $107 per month if she qualifies medically. Guaranteed life is priced for the underwriting risk it absorbs; whole life is the better value for any buyer who can pass medical underwriting.

$5,000
$32
$0 (+0%)
$43
$2 (+6%)
$10,000
$63
$2 (+4%)
$85
$5 (+7%)
$15,000
$93
$4 (+4%)
$127
$11 (+9%)
$20,000
$124
$4 (+4%)
$169
$13 (+8%)
$25,000
$155
$6 (+4%)
$212
$17 (+9%)

Rates shown are for 65-year-old nonsmokers in average health.

How to Get Gerber Life Insurance

Gerber Life's term, whole life and guaranteed life applications are available online. The Young Adult Plan requires a phone application.

  1. 1
    Do your research

    Before applying, review the coverage type that fits your situation: term for temporary income replacement, whole life for permanent coverage with cash value, or guaranteed life if you can't qualify for traditional underwriting. Pay attention to coverage limits and state availability. Gerber doesn't write policies in New York.

  2. 2
    Compare quotes

    Get quotes from other insurers to check whether Gerber Life's policies meet your needs. Your rate varies by location, gender, age and health history.

  3. 3
    Health check

    Gerber doesn't require a medical exam for most policies. Applicants under 56 can get term coverage up to $100,000 without an exam, and no-exam approval is available for up to $1 million, though eligibility varies by applicant. Applicants 56 or older who want more than $100,000 in coverage must complete a health exam. Guaranteed life policies require no exam and no health questionnaire, but cap coverage at $25,000.

  4. 4
    Approval

    Gerber's online application returns a decision in as little as one minute for most applicants. Phone applications are also available at 1-800-704-2180, weekdays 8 a.m. to 7 p.m. ET. Once approved, your policy activates when you make your first premium payment. Policyholders can manage coverage through Gerber Life's eService portal, which handles premium payments, loan applications, payment history and beneficiary changes. The Fabric by Gerber Life app is available on iOS and Android.

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WHAT SHOULD I DO WITH A GERBER LIFE INSURANCE POLICY MY PARENTS BOUGHT FOR ME?

Adults who inherited a Gerber Life Grow-Up Plan as children have two main decisions: keep the policy or surrender it for the accumulated cash value.   

Keep it if you have dependents who rely on your income and no other life insurance in place. The premium is locked at the childhood rate, so it's often one of the cheapest ways to keep coverage. Keeping the policy also preserves your access to the Guaranteed Purchase Option, which lets you buy more coverage at adult rates at certain milestones, regardless of your health.

Surrender the policy if you're young and healthy with no dependents. The cash value can go toward a term life policy, which delivers more death benefit per premium dollar for healthy adults. Contact Gerber Life directly to request a cash value estimate before making a decision.

How to Contact Gerber Life Insurance

Applicants and existing policyholders can reach Gerber Life by phone (1-800-704-2180) on weekdays from 8 a.m. to 7 p.m. ET to ask about coverage, make payments or update their policy.

Policyholders can also manage their coverage through Gerber Life's eService portal. The portal supports premium payments, loan applications, payment history reviews and beneficiary changes. The Fabric by Gerber Life app is available on iOS and Android.

Gerber Life Claims Process

Beneficiaries should call 1-800-628-0560 to request a life insurance claim form. Representatives are available Monday through Friday, 8 a.m. to 7 p.m. ET.

Submit the completed form with a certified copy of the death certificate. Fill out every section accurately, including your relationship to the deceased and your preferred payment method. Only beneficiaries named on the policy can receive a payout.

Send completed life insurance claims, forms and correspondence to:

      Gerber Life Insurance Company
      Life Claims Processing Unit
      445 State Street
      Fremont, MI 49412

The timeline varies depending on the specific case and required documentation. For guaranteed life policies, the payout timeline depends on when death occurs. In the first two years, beneficiaries receive 110% of premiums paid rather than the full benefit. After the two-year waiting period, the full benefit amount is paid. Claims and supporting documents can be mailed.

Gerber Life Insurance vs. Alternatives

Gerber Life is the most expensive term carrier in our comparison table at $59 per month for women and $75 per month for men on a $500,000, 20-year profile for a 40-year-old nonsmoker. Banner Life, Transamerica and Penn Mutual all charge $37 to $38 per month for women on the same profile, $21 to $22 less than Gerber. Over 20 years, that gap is $5,040 to $5,280.

Gerber's term coverage also caps at $2 million. Banner Life, Transamerica and most other carriers in the table cap at $10 million. Gerber doesn't offer universal life insurance. Protective and Pacific Life both do. Buyers who want flexible permanent coverage with cash value outside of fixed whole life need a different carrier.

Gerber's strongest areas are whole life pricing and the Grow-Up Plan. Adult whole life rates in the $100,000 to $500,000 range are below the national average, with the largest savings at $100,000 in coverage. The Grow-Up Plan automatically doubles the death benefit at age 18 at no extra cost and includes a Guaranteed Purchase Option. Most carriers don't offer both. Gerber's guaranteed issue policy covers adults 50 to 80 with no exam and no health questions, for $5,000 to $25,000 in coverage.

Gerber Life
$59 (F), $75 (M)
10-30 years
18-70
$2 Million
A+
3.8
Banner Life
$37 (F), $46 (M)
10-40 years
20-75
$10 Million
A+
4.5
Transamerica
$37 (F), $46 (M)
10-30 years
18-80
$10 Million
A
4.4
Penn Mutual
$38 (F), $47 (M)
10-30 years
20-70
$10 Million
A+
4.3
Nationwide
$45 (F), $56 (M)
10-30 years
21-55
$1.5 Million
A+
4.3
Pacific Life
$38 (F), $54 (M)
10-30 years
18-80
$10 Million
A+
4.2
Fidelity
$44 (F), $58 (M)
10-30 years
18-70
$10 Million
A-
4.2
Protective
$42 (F), $54 (M)
10-40 years
18-75
$10 Million
A+
4.1
Mutual of Omaha
$49 (F), $60 (M)
10-30 years
18-80
$10 Million
A+
4

Is Gerber Life Insurance Right for You?

Gerber Life is the right choice for parents buying children's whole life coverage and for adults who need guaranteed issue coverage between $5,000 and $25,000. Whole life rates are below the national average at every coverage level MoneyGeek analyzed, with a 40-year-old woman paying $107 per month for $100,000 in coverage, 16% below average. The Grow-Up Plan's automatic doubling at age 18 is a differentiator most competitors don't offer.

Term life is the exception. Rates are 26% to 32% above the national average at $500,000 to $1 million, and Gerber doesn't offer universal life insurance.

Choose Gerber Life if:

  • You want affordable whole life insurance. Gerber's whole life rates are below the national average at every coverage level, with the largest savings at $100,000 to $500,000 in coverage. A 40-year-old woman pays $107 per month for $100,000, 16% below the national average.
  • You're buying life insurance for a child or grandchild. The Grow-Up Plan covers children as young as 14 days old, doubles the death benefit automatically at age 18 at no extra cost (a $25,000 policy becomes $50,000) and includes a Guaranteed Purchase Option to protect the child's future insurability regardless of health.
  • You need coverage but can't qualify medically. Adults 50 to 80 can get $5,000 to $25,000 in guaranteed life coverage without a medical exam or health questionnaire.

Consider another insurer if:

  • You're shopping for term life and price matters. Gerber's term rates are 26% to 32% above the national average at $500,000 to $1 million. Banner Life and Transamerica charge $37 per month for women on the same $500,000, 20-year profile, $22 less per month and $5,280 less over 20 years.
  • You need more than $2 million in term coverage. Gerber caps term at $2 million. Banner Life, Transamerica and most major carriers go to $10 million.
  • You need universal life insurance. Gerber doesn't offer it. Consider other carriers like Protective and Pacific Life.
  • You live in New York. Gerber doesn't sell policies in New York.
Compare Life Insurance Rates

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Gerber Life Insurance Company: FAQ

MoneyGeek scored Gerber Life using rate data for our baseline profile of a 40-year-old male nonsmoker in average health seeking $500,000 in coverage on a 20-year term. The MoneyGeek Score weights affordability at 50%, customer experience at 30% and coverage options at 20%. Customer experience ratings draw from customer reviews, J.D. Power life insurance study scores, AM Best financial strength ratings and NAIC complaint indexes.

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About Patrick Bryant


Patrick Bryant, Vertical Lead, Life & Health Insurance, MoneyGeek

Patrick Bryant is the Vertical Lead for Life and Health Insurance at MoneyGeek, where he researches insurance products, writes consumer guides and oversees provider scoring methodologies that are reviewed quarterly to reflect current market conditions and carrier data. He has analyzed more than 50 life insurance carriers across multiple policy types and collected thousands of quotes nationwide to compare pricing, coverage and underwriting requirements.