Despite being established more than a century ago, Transamerica is actually what you might call a newcomer in the life insurance landscape. An Italian-American gentleman named Amadeo Giannini formed the business in 1904 in a San Francisco saloon, out of his desire to provide access to financial services to everyone — not just the select few who were wealthy. The company played a major role in helping residents rebuild after the great earthquake of 1906. Transamerica entered the life insurance business in 1930 through its acquisition of Occidental Life Insurance Company, and in the 1950s, the financial and insurance divisions parted ways, with the insurance business taking the Transamerica name. The company became an icon when, in 1972, the Transamerica pyramid building claimed a memorable place in the San Francisco skyline.
In 1999, the company was acquired by the global financial organization Aegon. In the United States, Aegon still operates under the Transamerica brand, and the National Association of Insurance Commissioners ranks it (under the name Aegon U.S. Holding Group) in 8th place on its list of top 10 life insurers for 2015, with a 2.82 percent market share.