Lemonade is the best pet insurance company for cats and dogs in Wisconsin. Other strong insurance options in the state include Pumpkin, Spot, Pets Best and AKC.
Best Pet Insurance in Wisconsin
The best pet insurance companies in Wisconsin are Lemonade, Pumpkin, Spot and AKC, with monthly rates starting at $6.
Ready to protect your furry friend? Let's find you the perfect plan.

Updated: June 15, 2026
Advertising & Editorial Disclosure
Lemonade offers the best pet insurance in Wisconsin, with monthly rates starting at $10.
Lemonade has the cheapest dog pet insurance in Wisconsin at $55 a month. Pumpkin is lowest for cats at $23 a month.
Get quotes from at least three providers using the same coverage level so comparisons reflect actual price differences between insurers, not differences in what you asked for.
Best Pet Insurance Companies in Wisconsin
| Lemonade | 4.50 | $55 |
| Pets Best | 4.05 | $67 |
| AKC | 4.05 | $76 |
| Rainwalk | 3.85 | $79 |
| ASPCA | 3.80 | $64 |
| Spot | 3.75 | $74 |

Lemonade
Best Overall
Average Monthly Rate for Dogs
$55Average Monthly Rate for Cats
$27Overall Reddit Sentiment
72% positiveMaximum Annual Limit
$100,000
- pros
Fast claims processing through its AI-powered app
30-day orthopedic condition waiting period
Physical therapy and end-of-life coverage
consOnly insures pets up to age 10
No unlimited annual coverage option
Lemonade leads Wisconsin's pet insurance rankings with AI-powered claims processing and add-ons (physical therapy and end-of-life care) that most competitors don't include. The age cutoff at 10 and the absence of an unlimited annual tier are the two gaps to weigh against that.
Wisconsin premiums go from $10 to $107 a month depending on pet type, age and the coverage level you choose.
Data filtered by:CatMiddle Aged$10,00060%$100Lemonade $41 $488 Lemonade holds a 4.2 out of 5 on Trustpilot with 72% of reviewers reporting positive experiences. Claims go through the mobile app and customer service response times are consistently rated as quick. The most common complaint is the coverage cutoff for pets over 10.
Lemonade covers accidents and illness with annual limits from $5,000 to $100,000. The 30-day orthopedic waiting period is well below the industry standard of six months. Add-ons include physical therapy, behavioral conditions coverage and end-of-life care.
Best Pet Insurance by Dog Breed
AKC leads the Wisconsin rankings for most dog breeds. Lemonade and Pets Best are stronger fits for specific breeds.
| Pets Best | 4.35 | $30 |
| Lemonade | 4.25 | $34 |
| Rainwalk | 4.25 | $56 |
| AKC | 4.25 | $65 |
| Spot | 4 | $52 |
Best Pet Insurance by Cat Breed
Our analysis shows Rainwalk dominates pet insurance rankings for most cat breeds in Wisconsin, while AKC stands out as a strong alternative provider. Below, you can review which companies are best for your specific cat breed in the state.
| Rainwalk | 4.45 | $40 |
| AKC | 4.4 | $50 |
| Lemonade | 4.35 | $27 |
| Pets Best | 4.3 | $35 |
| Spot | 4.2 | $34 |
Cheapest Pet Insurance in Wisconsin
In Wisconsin, Lemonade offers the most affordable dog insurance at $55 per month or $664 per year. For cats, Pumpkin provides the lowest-cost coverage at $23 monthly or $277 annually.
| Lemonade | $55 | $664 | -29% |
| ASPCA | $64 | $766 | -18% |
| Pets Best | $67 | $808 | -14% |
| Pumpkin | $67 | $809 | -14% |
| Figo | $69 | $831 | -12% |
| Spot | $74 | $881 | -6% |
| Hartville | $74 | $889 | -5% |
| Met Life | $75 | $906 | -4% |
| AKC | $76 | $914 | -3% |
| Rainwalk | $79 | $951 | 1% |
| Liberty Mutual | $85 | $1,018 | 8% |
| Embrace | $94 | $1,133 | 21% |
| Nationwide | $109 | $1,309 | 39% |
| Fetch | $113 | $1,353 | 44% |
Cheapest Wisconsin Pet Insurance by Dog Breed
In Wisconsin, Lemonade, Pumpkin and Pets Best offer the most affordable pet insurance for dogs, with plans starting at $18 monthly.
| Pets Best | $30 | $360 | -50% |
| Lemonade | $34 | $406 | -43% |
| Pumpkin | $40 | $480 | -33% |
| ASPCA | $45 | $541 | -25% |
| Figo | $49 | $582 | -19% |
Cheapest Wisconsin Pet Insurance by Cat Breed
In Wisconsin, Pets Best (13 wins), Pumpkin (8 wins) and Lemonade (7 wins) offer the most affordable coverage across cat breeds. Rates start at $16 per month for standard plans.
| Lemonade | $27 | $324 | -55% |
| Figo | $30 | $355 | -51% |
| Spot | $34 | $410 | -43% |
| Hartville | $35 | $415 | -42% |
| Pets Best | $35 | $419 | -42% |
How Much Is Pet Insurance in Wisconsin?
Wisconsin pet insurance costs average $97 monthly for dogs and $49 for cats. These rates run about 7% higher than the national average for dogs and 8% higher for cats.
| Cat | $49 | $589 | 8% |
| Dog | $97 | $1,161 | 7% |
How to Get the Best Cheap Pet Insurance in Wisconsin
Cchoose pet insurance in Wisconsin with these steps:
- 1Evaluate Your Pet's Coverage Needs First
Before shopping, assess your pet's age, breed and known health risks. A vet conversation about breed-specific conditions helps you determine what coverage levels are actually necessary rather than guessing.
- 2Look for Available Insurance Discounts
Many insurers discount multi-pet plans and annual payment. Ask whether your employer or any membership organizations you belong to have partnerships with pet insurers for additional savings.
- 3Research Insurance Company Reputations
Check customer reviews and claim payment records for any provider you're considering. Wisconsin-specific track records and clear coverage language are the two things to prioritize.
- 4Get Multiple Insurance Quotes
Request quotes from at least three providers at the same coverage level. Compare deductibles, annual limits and monthly premiums across identical inputs.
- 5Review Your Coverage Annually
Pet insurance premiums tend to increase as pets age. Review your policy each year and get fresh quotes to confirm your current rate is still competitive.
Best Pet Insurance in Wisconsin: Bottom Line
Lemonade is the top overall pick and the cheapest for dogs. Pumpkin is the cheapest for cats. Both stand out in the Wisconsin analysis, but the right choice depends on your pet's age, breed and what coverage gaps matter most to you. Get quotes before committing.
Pet Insurance in Wisconsin: FAQ
What are the best pet insurance companies in Wisconsin?
Pet owners in Wisconsin have excellent insurance options available. Leading providers include Lemonade, Pumpkin, Spot, AKC and Pets Best as the most reliable choices in the state.
Which company has the cheapest pet insurance in Wisconsin?
Pumpkin, Figo and Lemonade offer the most affordable pet insurance rates in Wisconsin. Monthly premiums start at $55 for dogs and $23 for cats.
How much is pet insurance in Wisconsin?
In Wisconsin, pet insurance costs around $589 annually for cats and $1,161 for dogs. Annual premiums can range from $73 to $14,320, depending on coverage options and your pet's characteristics.
What is the best way to find the right pet insurance provider?
Start by determining your pet's specific coverage needs based on age, breed and health history. Research multiple providers' reputations through customer reviews and industry ratings. Compare policy details, coverage limits and deductibles from at least three companies. Get quotes from top-rated insurers to find competitive rates that match your requirements.
How We Found the Best and Cheapest Pet Insurance in Wisconsin
Wisconsin pet owners face rising veterinary costs, and pet insurance helps you afford necessary care when your dog needs ACL surgery or your cat develops chronic kidney disease without draining your savings. We designed this research to show you which providers offer the best combination of affordable premiums, reliable claim payments, and comprehensive coverage for Wisconsin residents.
We researched all 20 major pet insurance providers in the United States, compared their policies, and gathered quotes using standard profiles that reflect common coverage choices and popular breeds in the state.
We collected quotes for a 6-year-old Labrador Retriever for dog coverage and a 7-year-old Ragdoll for cat coverage. Both profiles used $5,000 annual limits, 80% reimbursement, and a $500 deductible. These mid-range coverage settings balance affordability with meaningful financial protection when your pet needs surgery, diagnostic testing, or ongoing treatment for chronic conditions.
We evaluated companies across three weighted categories that reflect what matters most when you're choosing pet insurance:Â
Affordability (50%) uses proprietary quote data across all combinations of coverage, pet ages, and breeds to compare affordability scores for all providers, plus how discounts affect your premiums.Â
Customer Experience (30%) draws from customer ratings across the internet, industry scores from reliable agencies like AM Best, and Reddit comment sentiment about claim handling and reimbursement speed.Â
Coverage Options (20%) considers all policy terms, add-ons, and inclusions, gauging these coverage restrictions against the most commonly needed pet medical-related costs to assess their usefulness.
Why these weights: Your monthly premium is what you'll pay throughout your pet's life, making affordability the dominant factor for Wisconsin families managing household budgets. Customer experience carries substantial weight because affordable coverage means nothing if the company denies legitimate claims or takes months to reimburse you after expensive treatments. Coverage options matter because you need policies that actually cover the conditions your pet is likely to develop, from orthopedic issues to cancer treatment common in middle-aged and senior pets.
This scoring system prioritizes real-world value for Wisconsin pet owners who need affordable premiums from companies that pay claims fairly and cover the conditions pets commonly face, ensuring you can afford quality veterinary care when your dog or cat needs it most.
About Connor Bolton

Connor Bolton is Senior SEO and Content Manager at MoneyGeek, where he leads the business and pet insurance editorial teams. He sets the research framework, data standards and content structure for his team. All content goes through his accuracy review before publication. Connor also writes in-depth guides and has spent more than four years covering insurance products across personal, commercial and specialty lines.
The research infrastructure Connor built covers auto, home, renters, life, health, business and pet insurance across pricing analysis, carrier research, customer experience and coverage evaluation. It includes over 6 million data points for business insurance across 408 industry areas, all 50 states and 16 vehicle types. The pet insurance side covers over 5 million profiles across 18 major providers, 100+ breeds and ages up to 20 years. Connor’s insurance research and his team's work has been cited by the U.S. Chamber of Commerce, Allstate, Liberty Mutual, CBS News, Forbes and LegalZoom.
Connor also talks with underwriters and carrier liaisons at Ethos, The Hartford, ERGO NEXT, Nationwide and State Farm, and monitors business and pet owner communities on Reddit. Those sources shape how his team evaluates carriers, structures rate analysis and writes for human buyers rather than search engines.
For questions about MoneyGeek's business and pet insurance content, contact him at connor@moneygeek.com or on LinkedIn.
Sources
- Trustpilot. "Lemonade Reviews." Accessed June 18, 2026.


